Hopping on The Project Wonderful Bandwagon - Quick Analysis

I first saw this ad widget called Project Wonderful in the Entrecard forums a little while back, and it seems to be taking off in there. Selling ad space is always a tedious thing. You have to keep track of it monthly, when the time is almost up you have to check in to see if the advertiser wants to renew or if you have to go out and search for some new advertising. Then a bunch of bloggers started using this adspace in replacement of some of their unsold 125×125 ad slots. I have only been a member of it for a few days, and the widget on my sidebar of this blog was just approved today.

However there are some stats that I have gathered about it already as well as some thoughts about it after the jump.

Selling Ads via Project Wonderful

I have my 3 Project Wonderful ad spots on the right hand side bar. It conveniently lists the current price per day to advertise on it. I just added it the other day, and theres seems to have filled up with another 20 more in queue. I’ll let try it out for a week or two with different amounts of advertising slots to see which brings in the best rate for this site.

I mentioned that I first saw this widget up in the forums for Entrecard users. They have quite a big 3 x 2 grid of 125×125 ad slots as seen here:

Each slot costs advertisers roughly $8 a day to advertise in. Yes that’s $8 a day x 6 slots, earning Entrecard a nice $17, 520 a year from this virtual real estate of theirs. That’s a good deal for those guys over at Entrecard especially for providing a great free traffic exchange program that helps get bloggers exposed to other bloggers.

My 3 slots up there after a few days is earning me $0.03-0.06 a day. Doesn’t sound like much, but it’ll add up (3-6 cents being about $1-2/month each spot). I chose to not put a minimum bid limit on the widget for now to see roughly where my rates go up to. If you wish to bid on some ad space via Project Wonderful you can do so via this link. Now I don’t get the people who have minimal traffic, and still want to charge $1 minimum/day for their site. Most advertisers won’t pay $30 a month for a no follow ad that gets less than 10k visitors a month.  If you do know people like that, send them my way to put bids on my ad spot.

I’ve also started to notice quite a bit of regular Entrecard users starting to pick this up as well since many already have a nice 125 x 125 ad image ready to use.  Also since the program is free to join, people can start making money, and use the money they earned via advertising to create ads for their own site.  Good deal so far.  I put in $5 to go bid on some 1 cent ad spots so lets see how that pans out.

Anyways the ad network is currently free so if you want, why not try out Project Wonderful.

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