Japanese fashion designer and Bathing Ape founder Nigo will step down as president and director of the streetwear brand made popular in Hip-Hop by artists like Pharell.

According to fashion industry publication WWD, Nigo will continue as designer and majority owner.

Check out Soulja Boy’s YouTube video for “I Got Me Some BAPES” after the jump. The video quality is as bad as bootleg BAPES, but the lyrics convey the culture’s love for the brand.