Google Adwords New Certification Programme 2010 Announces
New Google Adwords certification program 2010
Today we comentarte three initiatives related to the new certification program and Google AdWords API , which will benefit both agencies and their customers .
A. Google AdWords Certification
The program Google Advertising Profesionals is replaced by the new certification program from Google, more strict and strategic. Teams will be up to date with the latest tools and innovations for managing customer accounts more effectively .
In addition , Google is working to increase the recognition of certification and thus turn into a quality brand .
Then , we summarize the most important changes:
* Certifications Google: two states now recognize the individual skills ( for individuals ) and qualification associated with certification ( for companies) .
* Investment administered: have eliminated the requirement for managed investment individual qualification and reduced the requirement for companies to a minimum of 10,000 € (instead of € 100,000 ).
* New Google tests : now offer four tests and require that individuals pass at least two (the review of basic concepts and advanced one ) for the qualification.
* Badges of Google: are abandoning the old logos of companies and individuals with certification and currently give qualified companies the distinction of certification associated with Google. Individuals, after passing the required examinations will receive a certificate.
Further information on the new Google program on this link:
http://www.google.com/intl/es/adwords/professionals/index.html
B. Launch Google search partners
In addition , Google will launch the directory search partner Google for small and medium advertisers can find and get a broader and more comprehensive information on agencies certified.
Starting today, you can choose to appear in the directory by changing the preferences in the profile of your company. Advertisers will be able to start using the Google search partners in a couple of weeks, once certified companies appear .
You can view more information and how to select this option here :
http://adwords.google.com/support/select/professionals/bin/answer.py?hlrm=en&answer=162931
C. Promotion rates for AdWords API
Google supports the creation of new and innovative campaigns, which have created a process to reduce the cost of the AdWords API to use the same agencies to manage their AdWords accounts. The price promotion for the AdWords API allows free use of the API based on managed AdWords spending .
Benefits of price promotion AdWords API for your agency:
- free API units , thereby reducing costs for your business.
- Maintain the same pricing system individual advertisers to manage their own accounts , what makes you more competitive.
For more information on the price preference for the AdWords API can visit this link ( English only ):
http://www.google.com/adwords/api/preferredpricing/
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