Hoodia, a bitter-tasting cactus-like plant that grows in the Kalahari Desert of South Africa, may soon grab a piece of the $40-billion yearly market for weight loss products in the United States.
The plant, which has been eaten by the Bushmen of the Kalahari for thousands of years, has an ability to take away appetite by making your brain think you’re full, even if you’ve only eaten a small amount.
The appetite-suppressing ingredient in hoodia has been licensed to Phytopharm, an English pharmaceutical company that is trying to produce weight-loss products using the plant.
To date, the company has spent over $20 million on research, and trials have been promising.
Obese volunteers given hoodia ate about 1,000 calories less a day than those in the control group.
According to Phytopharm, current products on the market that claim to include hoodia may contain as little as 0.1 to 0.01 percent of the active ingredient claimed, and therefore will have no effect.
The company is in the process of growing enough hoodia to meet market demands, and they plan to have meal-replacement hoodia products on supermarket shelves by 2008.
Sources:Jonathan Wells Comments
Hoodia is probably the best researched natural appetite suppressant on the market today. Even so, there are several questions you should answer before you buy any Hoodia product.
1) Is it 100% pure Hoodia?
2) Is it the right kind of Hoodia
3) What form of Hoodia is best for you?
The 1st question is necessary because there are a lot of fake Hoodia products on the market. Real African Hoodia is somewhat expensive and so there is a strong chance that bargain priced Hoodia is much less than 100% or contains no Hoodia at all.
The 2nd question addresses the fact that there are several species of Hoodia but only Hoodia Gordonii has been proven to work and is backed by scientific research.
I included the 3rd question because most people don’t realize that Hoodia in a liquid form can be up to 80%-90% more effective. It can also stop your appetite very quickly helping to fight back when a strong craving threatens your dieting efforts.
If you are interested in learning more this link will let you make some comparisons of three reputable HOODIA SUPLEMENTS