AMC Ambassador

Wikizines are interactive magazines that anyone can create or edit - and this one is called "AMC Ambassador". Here you can find fresh voices and respond in real time. Some members write articles about recent news and trends related to the wikizine's topic, others recount relevant personal stories or share their favorite pictures and video clips. Got an interesting idea or story to share with other members of this wikizine? Well, then put on your journalist's cap and add your own article... Read Full Story

Ambassador sales had remained steady since 1970, despite the lack of major changes to the vehicle. However, the 1974 model year would bring out the biggest Ambassador — just as the 1973 Arab Oil Embargo sparked gasoline rationing across the nation. The Ambassador sedan was stretched seven inches (178 mm) compared with the 1973 versions. This additional length was due to a new front end design and energy absorbing bumpers. The 1974 Ambassador Brougham was no longer available as a 2-door... Read Full Story

However wild the success of the new Ramblers was, Roy Abernethy was not completely satisfied. Using the experience he gained as an outstanding salesman as a guide, Abernethy closely looked at the direction that American Motors' competition was going and decided that the company would be much more successful if its products competed more directly with the Big Three. He would achieve this by pushing all AMC vehicles further upmarket among the various market segments, shaking off the company's... Read Full Story

Romney left AMC in 1962 to join the Michigan gubernatorial race, which he went on to win. Meanwhile, a completely redesigned Rambler lineup appeared, following Romney's philosophy that Rambler's best chance for survival lay in smaller cars that had a high degree of interchangeability in parts to keep tooling costs and production complexity to a minimum. The completely redesigned Ambassador lineup was introduced with this philosophy in mind for the 1963 model year. Designed by Edmund Anderson... Read Full Story

For 1968, a new SST trim line was placed above the now mid-line DPL trim for the Ambassador. AMC, which had been a pioneer in the field of air conditioning through its Kelvinator refrigerator division, decided with the advice of marketing executive Mary Wells Lawrence to add greater market distinction to the Ambassador line by making air conditioning standard equipment. This was the first time any volume car manufacturer had done so, something that even Cadillac and Lincoln had not offered on... Read Full Story