1981

A new grille treatment was featured at the front of the 1981 Concord. It featured chrome horizontal bars spaced further apart than in 1980, and added three vertical bars, one in the center and two outboard, dividing the two halves into quarters. "Noryl" wheel covers embodying a pseudo-starfish pattern were new to the options list. All AMCs were marketed as the "Tough Americans" in print and television advertisements, indicating the presence of fully galvanized steel bodies, aluminized exhausts, and the aforementioned of comprehensive Ziebart rust protection processes from the factory