Customers Can Take New Shoes for a Spin Using HotMedia
Payless.com customers can now take their favorite footwear for a spin thanks to IBM HotMedia, a software toolkit that adds life to the online world.
HotMedia provides customers with an animated 360-degree view of the more than 700 family footwear styles available at Payless.com, the online store for the Payless ShoeSource chain of Payless ShoeSource, Inc.. The addition of HotMedia comes just in time for back-to-school shopping, and makes finding the perfect style elementary -- so there's more time to enjoy what's left of summer vacation.
"With HotMedia, Payless.com customers will be able to view our great selection of footwear from all angles, just like they do in our brick-and-mortar stores," said Rhonda Wells, Director of E-Commerce for Payless ShoeSource. "Our customers expect fashionable styles in an easy-to-shop format, and HotMedia fulfills that expectation. With additions like this, we continue to make Payless.com the perfect fit for online customers who demand quality and fashion at great values."
IBM HotMedia Software allows customers to browse quickly through the expansive Payless.comcatalog with no need to download any software. The HotMedia software toolkit is divided into tiny applets (usually less than 10KB) that are delivered to the online user on an as-needed basis. This patented "smart content" technology requires no plug-ins or special server requirements, which helps Payless.com customers avoid download delays.
"Payless.com's use of IBM HotMedia is another example of how IBM is providing the key technologies to building the e-business infrastructure," said Armando Garcia, Vice President, Content Management Solutions, IBM Software Group. "IBM HotMedia has been essential to enabling businesses such as e-tailers and real estate and advertising companies with their e-business transformation."
-
Nancy Lichtenstein returns with her take on Abaete & After seeing Barbie at Bloomingdale's , my... Read Full Story » -
Bothell, Wash.-based Brooks Sports, Inc., filed suit May 4 in the Western District against... Read Full Story » -
Back in early December, word got out that Project Runway winner Christian Siriano had inked a... Read Full Story »
