How to Create the Best Landing Pages for Google Adwords

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If you are a Google Adwords user and despite creating good ads, you can’t get a good conversion rate and have a very low Quality Score for your Keywords then you should start thinking of improving your Landing pages where all your traffic goes after clicking your ad. The success and failure of your Google Adwords campaign depends completely on the success and failure of your landing pages. Having high quality landing Pages won’t only improve your conversion rate by providing good experience to visitors, but it would also improve your Adwords Quality Score, which would significantly reduce the overall cost of your budget and increasing the overall ROI of your campaign. In this article, we would be discussing few tips, which would help you to create a great landing page for your Google Adwords campaign.

Make them relevant: Google want to show relevant content to their users. Hence, your landing pages should be relevant to your ad copy. It should contain similar title and keywords you had used in your ads. E.g.if you are using keyword “Nike shoes” in your ad copy then your landing page should also contain Keyword “Nike shoes” in title and content of your landing pages.

Offer unique content: Google doesn’t like duplicate content and it applies the same principle to your landing pages. Your landing page should contain relevant and original content about your product. Most of the time advertisers and affiliates copy the product description directly from the company landing pages which could affect their quality score negatively. Google Adwords will not show multiple ads with identical landing pages at same time so you have to fight for traffic with the vendor if you are bidding on the same keywords the vendor is bidding on.

Reduce loading time: High loading time of your landing page can also affect your Google Adwords Quality Score. Google compares the loading time of your page with The average loading time of websites hosted in your Geographical area. If your website has high loading time as in comparison to average loading time then it would affect your Google Adwords Quality Score in a negative way. You can reduce the loading time of your landing page by removing flash, popup, JavaScript and other elements. You can also use image compressors to reduce the overall page size.

Genuine website: Your landing page should not be an only page of the website created with only purpose of sending traffic to another website. Your website should be genuine with pages containing information about your company, business and other relevant information for your customers. Landing pages which only contain sales pitch or filled with ads always have a low quality score.

Transparency: Your landing page should be transparent enough and contain information about your business policies, terms and conditions etc. If you are asking for some personal information from your visitor your landing page should contain a link to your disclaimer policy about how you can use this information.

You can save lots of money in Your Google Adwords campaigns just by implementing these general tips on your landing pages. High quality landing pages won’t only help you to improve your Quality Score in Google Adwords campaign, but it would also improve the overall experience of the visitors and your conversion rate.

Gagandeep Singh is working as a freelance writer who loves to write on landing page design and optimization, web 2.0, affiliate marketing, SEO and technology.