Adam Levine Starts Own Record Label 222, Brings 'Glee' Star Matthew Morrison On Board
Successful artists across all genres occasionally further their careers and credibility by establishing their own record labels, from Kanye West’s G.O.O.D. Music to Korn’s Elementree Records to electronic dance producer Tiesto’s Black Hole Recordings. Maroon 5’s Adam Levine is the latest to do so. Levine’s new label 222 was announced last week, along with the signing of Glee’s Matthew Morrison – the first artist added to the roster.
Levine admits he has wanted to start his own label for a while, telling the press: "Starting my own label has been a long-time goal of mine, and I am thrilled to be at the point in my career where it is finally happening."
Although known exclusively for Glee at the moment, Morrison made his debut more than 10 years ago in the Broadway version of Footloose. More infamously, however, he was briefly part of shortly-lived boy band LMNT, essentially an offshoot of O-Town from Making the Band. Morrison was replaced before the group released their first, and only, album.
Morrison’s sophomore album is expected to hit stores in the spring. About being signed to 222 and working with the Maroon 5 frontman, he said: "Adam and I share the same vision as we begin working on my record together."
New label aside, the “Moves Like Jagger” singer started his second season stint on The Voice just a few weeks ago. Although the initial audition rounds are still going on, Levine developed a beef with American Idol judge Randy Jackson, who essentially called the NBC vocal competition a show for giving performers a second chance.
Levine was taken aback and, in response, made the following statement on The Ellen DeGeneres Show: "Shame on Randy Jackson for saying that, because he of anybody should know that if you're in this business you need second, third, fourth, and fifth chance. So we love and embrace having that be a part of the show. It was an irresponsible thing to say."
Who do you agree with – Levine or Jackson? Is a “second chance place” superfluous, or should television music competitions exclusively be devoted to discovering unknown and unsigned talent?
"Adam Levine Starts Own Record Label 222, Brings 'Glee' Star Matthew Morrison On Board" was originally published to Maroon 5 on KOvideo-
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