AdvertisingCrossing

Matt Mason has developed this informative and slick film to promote his book The Pirates Dilemna. The thesis of his book is that while industry rages against piracy, it's actually driven a lot of innovations, ranging from online music downloads, to the more life changing production of cheap anti-retroviral medicines in places like India. "Are pirates terrorists or freedom fighters?", asks Matt Mason in his promo film. "They can hurt businesses, but they can also help them. They can... Read Full Story

Hats off to Sydney agencies The Hallway and Happy Soldiers who put together this campaign for travel website Zuji. Zuji produced 10c (5p) beans, the idea being that they are so cheap, they allow people to save for a holiday. In addition to producing ads around the idea, Zuji actually opened temporary stores, where it sold cheap goods to the public to promote its online booking service . While a lot of campaigns capitalising on the current 'mind recession' aren't always subtle, these... Read Full Story

http://www.youtube.com/watch?v=jNW4Rnx0kxk Name that Commercial… 1. Five, Five Dollar, Five Dollar Foot Long! 2. What is the inverse of Jan. 3? Answer: September 19th. 3. Uh, my car broke down up the street. I need to come and use your phone. 4. So Easy, Even a Caveman can do it! 5. Look 36 just put braces on his boy! 6. Hey, I need some of those cushiony NBA Socks for my footsies 7. Life comes at you fast. 8. In my Toyota Corolla, So Fresh 9. Priceless 10. It. 11. It’s the choice... Read Full Story

Marketers wanting to make inroads to wealthy clientele should target blogs and social networks. That, according to a new study which indicates that the wealthy in America are interacting on social networking sites and reading blogs more than the general public. According to a recent survey from the Luxury Institute, a full 76% of wealthy Americans are reading blogs. That is up from 57% in the 2005 study. Also interesting is that wealthier Americans are blogging themselves (24%), up from 18... Read Full Story

Driving to the office today, I heard a radio ad for a local X-Ratedmerchandise establishment– Fantasy for Adults Only. They are having a T... Read Full Story