AdvertisingCrossing

A Breakthrough Technology Has Spawned an Internet Marketing Revolution... As you read this sentence 2 more people have joined the movement... This is a free opportunity for you or your company to share in billions of dollars of new found advertising revenue that was formerly reserved for major television networks. Whether you are an aspiring webmaster or the CEO of a fortune 500 company, you don’t want to miss a word of what this report will reveal and the impact it is...Read Full Story

Dairy Queen is well known for their soft serve frozen treats: Cones with the curl, Peanut Buster Parfait's and my favourite, the Blizzard (Chocolate Chip Cookie Dough).  They had a big challenge getting people to think about them for food. While responsible for DQ's marketing in Canada, we faced this challenge of increasing hamburger sales with a big-impact idea.  We worked with Grey Canada and produced a campaign called, "Crouhing Tiger, Hidden Cheeseburger " to cut through the clutter...Read Full Story

I gave a talk recently at the Wasaga Beach Women's Business Association. This is an active group of women business owners who are progressive and are interested in growing their businesses. Many of them already understand the benefits of marketing online and see the benefits of using twitter, Linkedin and facebook. My topic was, "How to maximize your marketing in turbulent times". I focused on how to incorporate social media marketing into existing marketing plans. Below is the text of my...Read Full Story

25+ years in marketing and advertising in Canada providing solutions to business building challenges.  Now putting that experience and expertise to work for small to mid-size companies primarily in B2B.  Morales & Associates Marketing provides outsourced marketing solutions.  We deliver the manpower and expertise without the headcount to solve your marketing challenges.  Background and experience of the founder of Morales & Associates Marketing, Chris Morales can be found here:  http://ca...Read Full Story

In an insightful article in This Magazine Graham F. Scott argues that the current concern with the loss of male masculinity is, in his words, “horseshit”. As he says, “My hackles go up when those who are obviously powerful claim they are powerless.” The kind of media coverage he’s talking about are studies that show there are a lot more female doctors than there used to be, more female university graduates, news announcers, and men made out as wimps in TV ads. His point is that this emphasis...Read Full Story