Dairy Queen had a challenge selling Hamburgers
Dairy Queen is well known for their soft serve frozen treats: Cones with the curl, Peanut Buster Parfait's and my favourite, the Blizzard (Chocolate Chip Cookie Dough). They had a big challenge getting people to think about them for food.
While responsible for DQ's marketing in Canada, we faced this challenge of increasing hamburger sales with a big-impact idea. We worked with Grey Canada and produced a campaign called, "Crouhing Tiger, Hidden Cheeseburger" to cut through the clutter. Click on the title to check out the TV spot on YouTube or click this link: http://www.youtube.com/watch?v=FHZecsOcJb0
We had a very small TV production budget, and very little media weight, but this big thinking got the job done! Our target audience of young males saw the commercial and responded almost immediately. Sales increased. Head office and the Franchisees were pleased.
Related Articles:
-
A Breakthrough Technology Has Spawned an Internet Marketing Revolution... As you read this... Read Full Story » -
I gave a talk recently at the Wasaga Beach Women's Business Association. This is an active group... Read Full Story » -
25+ years in marketing and advertising in Canada providing solutions to business building... Read Full Story » -
Outsourced solutions for business is viable for two reasons. First, there is demand: companies... Read Full Story » -
In an insightful article in This Magazine Graham F. Scott argues that the current concern with... Read Full Story »
Comments
