Google Adwords: Improving Online Conversions for Dummies
Google, along with John Wiley & Sons, Ltd., has published a new FREE e-book titled, Improving Online Conversions for Dummies.
The e-book uses the same “Dummies” format made famous by the ever-expanding series of such books on a variety of subjects, published by Wiley. If you like the “Dummies” format–the Dummies books are generally considered to be well-written and easy to digest–and if the topic is of interest (and it should be for almost all intermediate to advanced online marketers), you should definitely check out Improving Online Conversions for Dummies.
From the introduction, the book assumes that you:
✓ Work for an online business of any size and want
to improve your conversion rate.
✓ Are already advertising online and want to under-
stand more advanced concepts such as bidding
options and conversion attribution.
✓ Want to get the most out of your Google Analytics
implementation and kick off website testing.
And the Table of Contents is as follows:
✓ Chapter 1: Tracking Conversions in AdWords.
✓ Chapter 2: Getting to Grips with Basic Analytics.
✓ Chapter 3: Increasing Conversion Rates with
Google Website Optimizer.
✓ Chapter 4: Boosting Conversions with Bid
Management Tools.
✓ Chapter 5: Introducing Attribution and Search
Funnels.
✓ Chapter 6: Ten (Or So) Useful Phrases.
Remember, Improving Online Conversions for Dummies is free.
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