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Toyota, poised to lose the title of world’s largest automaker to General Motors Co., is renewing a push for sports cars under Akio Toyoda, who became president in June 2009. The carmaker is hoping the new model will burnish its image that’s been battered by recalls and production interrupted by the nation’s record earthquake and flooding in Thailand.
“Toyota’s cars are traditionally seen as not fun,” said Takayuki Kinoshta, a racing enthusiast and author of Akio Toyoda’s Character: The Rebirth of Toyota. “It’s good that Toyota could introduce this car under Akio’s direction. It may change Toyota’s image among drivers.”
The model features Toyota’s smallest steering wheel at 365 millimeters (14.4 inches) in diameter, a front design that evokes a “predator about to pounce” and fuel efficiency to match that of a 2-liter-engine sedan, according to the company.
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