Alexandra Burke has now unveiled the official artwork for her new single, ‘Elephant’. The Erick Morillo-assisted dance cut will be released to iTunes on March 11th, and serves as the lead single from her upcoming new album.

The photoshoot was taken during filming of her lackluster music video which premiered last week. I love the styling for this era. I think it craps all over the styling adopted for her debut album. I wish they adopted these looks when she first broke out. Judging by the state of that video, I wouldn’t really say they gave her a bigger budget. They just picked better choices.

©2012 Toya'z World // Urban Pop Culture at your Beck & Call.... All Rights Reserved.

• Watch: Alexandra Burke performs acoustic version of ‘Let It Go’…
  

  Watch: Alexandra Burke performs acoustic version of ‘Let ...

  Alexandra Burke ‘s singing abilities were never really disputed. Everyone knows she has some...

  Read Full Story »
• Alexandra Burke wanted to add "colour" to her career with her second album.
  Alexandra Burke wanted to add "colour" to her career with...

  The 'Elephant' hitmaker wanted to represent the leaps forward she has made musically on the cover of her new album 'Heartbreak on Hold', by making it very colourful. "I am pushing colourful fake...

  Read Full Story »
• Competition: Alexandra Burke is hosting a dance masterclass & you're invited
  

  Competition: Alexandra Burke is hosting a dance mastercla...

  WE think we're the world's greatest dancers after a few cocktails.

  Read Full Story »
• Watch: Alexandra Burke performs on ‘Lorraine’, preview deluxe album snippets…
  

  Watch: Alexandra Burke performs on ‘Lorraine’, preview de...

  Alexandra Burke is certainly putting her ‘Heartbreak On Hold’ to plug her new project. This...

  Read Full Story »
• Alexandra Burke: Offered Without Comment.
  

  Alexandra Burke: Offered Without Comment.

  As he turns slowly round and round over the flames if the roasting honey-glazed piglet were to...

  Read Full Story »