Uk FiFi Awards have Taken Place
The 17th Annual Fragrance UK FiFi awards have taken place. The event took place on the 22nd April and was held at The Dorchester Hotel, in aid of Teenage Cancer Trust. Alex Zane The radio and TV presenter introduced the ceremony, and proudly announced that he was wearing Boss by Hugo Boss. Other guests at the ceremony included Mischa Barton who revealed that one of her favourite fragrances is She Wood by DSquared2.
The awards were a great success with the atmosphere being described as ‘electric’. These awards are becoming more and more popular every year, with a hope to become bigger and better next year. Hopefully next year the public will become more involved, creating masses more voting online for their favourite fragrances. 19 awards were given out, and two new awards were announced. The lifetime achievement award went to 86 year old Jean-Paul Guerlain. Hopefully next year will see the FiFi awards bring more press and celebrities to rocket the success of the best fragrances around. And the winners are
Best New Prestige Female Fragrance: Sensuous by Estee Lauder
Best New Prestige Male Fragrance: 1 Million Paco Rabanne
Best New Fragrance Print Advertisement For Women: Chloe
Best New Fragrance Print Advertisement For Men: Play by Givenchy
Best New Fragrance Commercial For Women: Fuel for Life Unlimited by Diesel
Best New Fragrance Commercial For Men: Adventure by Davidoff (featuring Ewan McGregor)
Superdrug Battle of the Sexes Award (Men’s Vote): Ghost for Women by Ghost
Superdrug Battle of the Sexes Award (Women’s Vote): Boss Bottled by Hugo Boss
Best New Fragrance Packaging For Women: Le Parfum by Max Mara
Best New Fragrance Packaging For Men: The Essence by Porsche Design
The ‘People’s Choice’ Celebrity Fragrance: Besotted by Katie Price
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