Allegra Versace

All you need to know about Allegra Versace, complete with news, pictures, articles, and videos. Allegra Versace (born in Milan on June 30, 1986) is an Italian heiress, aspiring actress, and stakeholder in the Versace company. She is the daughter of designer Donatella Versace and ex-fashion model Paul Beck.

Allegra is also the niece of the late Gianni Versace and was eleven when her uncle Gianni was shot and killed on the steps of his Miami Beach home. She has a younger brother, Daniel, and two cousins, Francesca and Antonio Versace.

In his will, Gianni Versace left 50 percent of his fashion empire to Allegra, 30 percent to his older brother, Santo, and 20 percent to his younger sister, Donatella. Allegra inherited approximately half a billion dollars (50% of the company) from the Versace fashion empire when she turned 18 in 2004.

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Should Donatella Move On from Versace?

Written by whatsshoppingdotcom on

From: whatsshopping.com

>> After Dana Thomas’s best-selling book Deluxe: How Luxury Lost Its Luster came out in August 2007, she wasn’t invited to Louis Vuitton’s show the following October - Vuitton chief executive Yves Carcelle was unhappy with how she had portrayed LVMH head Bernard Arnault. Given the article she just wrote for Newsweek, “The Tragic Decline of the House of Versace,” she may be uninvited from Versace’s show next.

Just last week, Donatella expressed that she expected Versace to weather the economy, despite having to lay off a quarter of its workforce. Thomas doesn’t seem as convinced, suggesting that perhaps it’s time for Versace to move past its family-centric setup:

“Many in the fashion industry believe it’s time for the brand to continue without Versace family involvement - and some suggest that the family is starting to accept this idea too. Last year, Santo [Versace, Donatella's brother and former CEO of the company] was elected to the Italian Parliament. Allegra [Beck Versace, Donatella's daughter and 50 percent company heir] has been attending Brown University and has said her dream is to become an actress. And will Donatella remain at the helm? ‘Maybe,’ says [an anonymous] former Versace executive. ‘Then again, maybe not.’ Which, after a decade of turmoil, may be the best thing for the company after all.”

Gianni Versace wanted the brand out of the family hands »
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