Le Club Perrier Comes Alive in New York City
Until recently, attendance to Le Club Perrier was limited to the digital world where the party progressed based on viewership.
Tuesday night, however, Le Club Perrier came to life in New York City’s Club Avenue and ‘Celebrity Vixen’ Justine and I headed out to experience the plethora of ‘melting models,’ while sipping on Vodka and Sparkling Perrier Cocktails and conversing with the sensational band, Babe Youth, fashion icon Amanda Lepore, and revolutionary DJ Cazwell. As if that weren’t enough, similar to it’s digital counterpart, the party got hotter and hotter as the night went on. A snake charmer and sexy dancers entranced an audience while a dominatrix mistress could be seen on the balcony above the dance floor! As the music and performers hypnotized dancers, it was easy to get lost in the moment, which is exactly the point. The feeling was timeless and sensual and hedonistic. I loved it! At one point, a masked villain took dancers by surprise with a mesmerizing ‘cool mist’ show before handing out glow sticks to a pumped crowd. (This is all in the video after the jump).
In this Video: Sexy dancers, a snake charmer, a dominatrix and her mistress, a masked villain, a cameo by pop sensation Babe Youth. The song playing throughout the video is ‘Break Me’ by Babe Youth. Le Club Perrier.
Le Club Perrier is a celebration of Perrier water, which comes from a source in the south of France, located near the small village of Vergeze. Source Perrier has been the subject of careful study by generations of scientists who can trace the source back more than 100 million years to the Cretaceous Era, when limestone deposits formed faults and fissures, which captured water deep within the earth. Perrier is the perfect combination of natural mineral water and slightly assertive bubbles – both of which come from Source Perrier. Some bottled water brands source their water from several different aquifers. But the water and the carbonation in every bottle of Perrier comes from the same place. After significant success throughout all of Europe, Perrier was introduced to the US in 1976 as “Earth’s First Soft Drink.” Today, Perrier is the global sparkling water category leader, with presence in over 140 countries. It’s the number 1 sparkling water in the US (Nielsen value share). www.Perrier.com
Photo Below: NYC nightlife icons Amanda Lepore and Cazwell quenching thirst at the hot and steamy Le Club Perrier party at Avenue nightclub in Manhattan (photo by Jenah Lauren Pelley)
About Amanda Lepore:
A world renowned icon of fashion, art, music and nightlife, Amanda Lepore has been the muse of groundbreaking photographer David LaChapelle, has lent her image to Heatherette to M.A.C. Cosmetics to Swatch, appeared in videos for Elton John to Cazwell and toured internationally to adoring fans, squeezing in shows with Lady Gaga, Cyndi Lauper, LifeBall, and Christian Dior. She has also been the inspiration behind a series of dolls designed by Jason Wu, her own fragrance, a rubber Celebriduck for the tub and a toy Robot Kid.
In addition to her magnetic celebrity persona and modeling skills, Lepore has also issued a string of singles and viral music videos including “Champagne,” “My Hair Looks Fierce,” “My Pussy” with Perez Hilton, “Cotton Candy,” and most recently the dark video/short film Marilyn , all leading up to the release of her long awaited album I…Amanda Lepore. Cherished by fans and an inspiration to musicians, designers and artists alike, Amanda Lepore’s influence is immeasurable.
About Cazwell:
A leading figure in the renaissance of nightlife that has taken place over the last five years, Cazwell’s music — a ridiculously fun mix of dance music and old school hip-hop — exemplifies the new spirit of pop. Bridging the gap between avant garde club culture and the cutting edge of mainstream music, Cazwell is one of today’s most unique and charismatic performers, who in his own words describes his style as “if Biggie Smalls ate Donna Summer for breakfast.” Bringing his rambunctious style to performances and DJ sets across the country and beyond, Cazwell maintains his connection to his growing legion of fans. His memorable video clips for such hits as “I Seen Beyoncé At Burger King,” “Get Into It” with Amanda Lepore, “Get My Money Back” and “Ice Cream Truck” — all heard on his debut album, Watch My Mouth — have been viewed by millions, inspired fodder for blogs and press and continues to further cement Cazwell’s pop cultural savvy and influence.
Interview with Cazwell and Amanda Lepore coming soon on SocialVixen.com.
Photo Below: Electro pop sensation Babe Youth seen at the hot and steamy Le Club Perrier party at Avenue nightclub in Manhattan (photo by Jenah Lauren Pelley)
About BABE YOUTH:
A well-kept secret so far in the music industry is likely to be revealed soon: Montreal, Quebec’s largest city, is full of incredible talent. It is almost a revolution of shattering pop, rock, and many other popular genres. Among the artists who stand out and put this city in the musical world is Babe Youth, a sparkling bevy of musicians and producers. Corico Arts is the label that published two Babe Youth EPs during the summer of 2011. Babe Youth members have walked the boards around the globe, produced music on behalf of various artists, and helped create countless international advertising campaigns. They were among several groups featured in the Winter Gloves tour in Montreal, including Cougarettes, Padclass, Disorder, and the Joualliers, among others. In early 2011, they decided to pool their talent and energy to take “dubpop” outside of Montreal. Babe Youth will release a LP in January 2012 and will tour the following summer.
Interview with Babe Youth coming soon on SocialVixen.com.
The film series for the original, online ‘Le Club Perrier’ was directed by young Hollywood standout Nez Khammal, known for his video creations for Kid Cudi, M.I.A. and Mika, while music sensation Babe Youth developed the soundtrack. The video footage starts with the simple scenario of a woman walking through the club to reach the stage where she will perform. As video versions are unlocked, the scenes get more interesting, more people appear in the club, the temperature rises, people dance and the whole club starts to melt.
“Perrier is innovating by finding new and relevant ways to deliver the principles of our TV ad campaign to consumers,” said Michele Vieira, Perrier Brand Manager. “In addition to the break-through digital activation, a strong TV and digital media buy, point- of-sale materials for on and off premise and mobile components round out this 360 degree integrated campaign. The integrated experience carries over to the cocktail napkins used in cafes and bars, which will invite consumers to call a phone number where an automated voice encourages them to receive information via text about the promotion.”
Outside of Le Club Perrier, a ‘Societe Perrier’ car:
Visit: www.Perrier.com
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