Amazon Kindle - The Story At The Back Of Its Success

Since its debut in November 2007, the Amazon Kindle has been a great success. Amazon has sold over 18 million Kindles so far. Nevertheless, Amazon's success and high sales are unable to hold a candle to Apple's recent success in sales. Since April 2010, Apple has sold about 29 million iPads. They are also expected to sell 75% of all of the tablets bought this year.

However, Amazon is hopeful of a quick comeback in sales of ebook readers. Since November 2007, Amazon has produced 3 new Kindles. They have likewise decreased the price of the initial entry-level Kindle to $79, making this e-reader affordable for many demographics. (Particularly those merely needing an e-reader that is dependable and can get the job done.) The newest model is the Kindle fire. Its current price is $199, which is a steal as compared with Apple iPad costing $499. The Kindle fire has a 7" colored display and utilizes Android (by Google) as an operating system. These factors could lower not just Apple's business, but also the business of many other leading competitors like Hewlett Packard.

When the Amazon Kindle was initially introduced, many forecasted that it would "fail and fail terribly ". However, e-books have quickly climbed the charts in production, and in the past 3 years have started passing traditional, printed paper books.

Amazon is firm in the belief that continually making enhancements to a product is the key to keeping their Kindle at such a high need when it comes to e-readers. It is true that Amazon has made not only many innovations, but also developments to the Kindle since its release in November 2007. Recently, Amazon made the announcement that the Kindle Touch will be available for $99. The Kindle Touch comes with built-in WiFi abilities, and not to mention, an advanced e-ink screen. (With the Touch's e-ink screen, you could actually sign documents. Think of the possibilities!) If the Kindle touch 3G is bought, it comes with free 3G wireless without having to pay any fees or contracts for just $149. Both the Kindle Touch and the Kindle Touch 3G can be pre-ordered, and they are fixed to ship on November 21st of this year.

The entry-level Kindle that is currently selling for just $79, is basic in its functions (non-touch screen for example), but is still a sleek and reliable design. (This Kindle weighs a mere six ounces!) This is a part of the special offers included while Kindle is expanding to support Amazon Local. Amazon continues to be building all of its media services like streaming music, movies, television, and more.

The new Kindle Fire was birthed from a simple question; "Is there a way that all of the advanced features, sleek design and affordability can be brought together in one remarkable product?" The response was the Kindle Fire. The Kindle Fire has a 7 inches display screen and dual core processor. All of this is included in just 14.6 ounces. For reassurance, Amazon's cloud service backs every bit of the available content on the Kindle Fire. Syncing on the Kindle Fire is easy and noninvasive. It is because Amazon believes that syncing must be done in the background with no hassle, and wirelessly. Their Whispersync services work the same with movies like they do with ebooks. Regarding the Kindles, it has been said that these are premium products for prices that are not premium.
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