iRex Approaches E-Reader Market from Corporate Back Doors - Marketing Vox News
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iRex Approaches E-Reader Market from Corporate Back Doors
Marketing Vox News Amazon’s Kindle and Sony’s eReader are still the largest players in the US. But unlike other eReader vendors, which go directly after consumers, iRex focuses almost exclusively on B2B clients. Doing so was a strategic decision aimed to jumpstart the … |
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