Andrew Robinson

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In my last post, I presented a simple email campaign strategy that includes sending a text-only follow-up email to people who did not open the original email, and a multipart follow-up email with a special offer to those who did open it, 24 hours after the original send. While adding follow-up messages to email campaigns can produce some impressive results, it does raise a number of questions:Read Full Story

Welcoming recipients to your mailing list isn’t just polite - it’s potentially lucrative. And there’s no time like the welcome program to gather important demographic and preference information from your visitors. But what information should you capture, when is the right time to ask for it, and what do you do with it once you have it?Read Full Story

Wikizines are interactive magazines that anyone can create or edit - and this one is about Andrew Robinson. Here you can find fresh voices and respond in real time. Some members write articles about recent news and trends related to the wikizine's topic, others recount relevant personal stories or share their favorite pictures and video clips. Got an interesting idea or story to share with other members of this wikizine? Well, then put on your journalist's cap and add your own article!Read Full Story

How much contact will your email recipients tolerate before hitting that spam button or ignoring you? Is twice a week too much? But what if once a week is too little? Could sending two emails to the same email recipient in the same 24 hour period be a good strategy?Read Full Story