Andrew Rosen Spearheads New Fashion Initiative For years, China has enticed American designers with cheap prices, advanced production systems, and diverse garments. But Theory CEO Andrew Rosen may be on his way to transforming New York City into a new and improved manufacturing mecca. Check out what Rosen and his CFDA friends have planned, right here.
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Rosen launched Theory in 1997. Now the company brings in $500 million a year and is headquartered in a five story building in New York’s Meatpacking District. “I wanted to mix the luxury of designer sportswear with the urgency of the jeans business,” he says, from a corner office overlooking Gansevoort Street.
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