What's In A Name? Lots If You're Retired Pro Golfer Annika Sorenstam

It's Memorial Tournament Week so I thought it appropriate to highlight a golf story.The names of pro athletes has proven to be very valuable over the years.  The latest athlete to join the name branding ranks is retired pro golfer Annika Sorenstam.Recently announced, Annika will use her name on two new high-quality products - win and fragrance.  She already uses her signature on a clothing line