By Nicole Phelps
Quote:
Leave the flights of fancy to other designers. Anne Valérie Hash approached her pre-fall collection like a savvy marketing executive. Having brushed up on just who her customer is, she divided the line into four parts.
"Urban winter" is for the woman who shops year-round. In June (when pre-fall delivers), a bare dress in a lively batik print is an easy sell. "Country winter" is destined for colder climes, like Eastern Europe, Russia, the northern part...
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