Like all Mr. Nice Guy Herbal smoke blends the front features their trademarked "smiley face", you just have to look a little closer.  The front does not mention herbal incense, or k2 spice, potpourri... Just Primo Burnables.  Like all incense and spices this is also not for human consumption.

I have seen prices averaging from $15 to $25, depending where you find it.  Mr. Nice Guy comes through with this 3rd generation herbal incense blend and make a decent placement for those in areas where 2nd generation k2 spice products are no longer available.  

I found it be one of the better all organic herbal incense blends that I have used. Something that you really have to try for yourself.  Cheapest place I found so far is at Legal Enjoy @ $14.99/gram

Herbal Incense Reviews by Spice University