tenovjkt writes:

nice tips! well done!

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james writes:

Thanks for the video. It was very informational, like you said!

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John Chablo writes:

Great explanation! I’ll give it a go!

Thanks.

John Chablo
Internet Marketer

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Dave Perris writes:

Very clear explanation of something I’d heard of but didn’t understand, thanks.
My, you have a large monitor!

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Matt writes:

Thanks for the information, I have not yet concentrated on building 20+ articles for a niche, but am taking part in the one hundred article challenge and as such am planning like crazy with material to keep me occupied!

The proposed activity certainly would serve to provide a full overview and demonstrate an individuals knowledge in a particular area more than if they just focused on the niche. The general market talk is equally important.

Many thanks for the video it has certainly provoked some thought.

M

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Jonas writes:

Thanks for the video Marc!

There’s one request that I think a LOT of article writers will share with me that I absolutely must mention here.

The limit of a maximum keyword length of 5 in the resource box is just not enough anymore.

You KNOW why we use EzineArticles.. it’s to get exposure and to get backlinks. And the whole long-tail keyword concept is just completely ruined by the 5 word maximum limit.

I propose a 8 word limit.

I would really be interested to hear what you guys think of this?

Thanks for the great articles and videos!

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Christopher M. Knight writes:

Jonas,

We stopped talking about the back-link value of EzineArticles in 2005.

My gut feeling is the back-link value from the 2nd tier sites that syndicate your articles from EzineArticles is WAY more valuable than a backlink from us directly.

Our value proposition is that we deliver high-value pre-qualified TRAFFIC/Visitors back to your website for free in exchange for your quality original article submissions.

We have no plans at this time to expand the current 3 word limit on anchored text links in articles under 400 words or 5 words in articles over 400 words.

For additional reading on this issue:
Anchor Text Rule Based on Word Count

February 11, 2010 at 1:27 PM

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Jonas writes:

Christopher,

Thank you very much for personally replying.

I also want to say that I completely agree with you and the redistribution of articles is really what makes your own site begin to carry some authority after a while.

The traffic has been fantastic that I get from EzineArticles and so I will always keep submitting!

Much appreciated!

February 11, 2010 at 1:30 PM

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Car Insurance writes:

You are so right about the re-distribution!

That is what really empowers your article!

Hey Marc! When is EzineArticles going to get some decent RSS Feed structures in place!
It would make article syndication so much easier!

February 11, 2010 at 2:26 PM

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Lorraine Craymer writes:

You make an excellent point on the longtail – however – as you and all of your authors probably know, the most effective way to use the longtail – or any other keyword for that matter would be as a text link –
So will you consider allowing more words in the link? the current limit of three words make this strategy just about impossible to execute

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Christopher M. Knight writes:

Lorraine,

Allowing more words in an anchored text link is completely unrelated to the concept of writing articles that attract the long-tail distribution of user demand.

That said, you can have up to 5 words in your anchored text link if your article is 400 words or greater. If your article is <400 words, 3 words is the max allowed and that most likely will never change.

February 11, 2010 at 1:19 PM

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Jules writes:

Nice video,

now let’s put that in to practice :-)

thnks

jules

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Jim Burney writes:

Marc

I thought my understanding of long tail key phrases was complete.
It is now.
Thanks for the clear explanation.

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Dave Whitworth writes:

As they say. ‘When the student is ready, the master will come’.
I have a note to myself about long tail keywords and the need to explore further.

You have just given me the push I needed. Thanks!

Keep Moving
Dave W

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Jo Guerra writes:

Thanks for this great explanation. Great information summarized for everyone to understand.

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Joe Pierce writes:

Easy to understand explanation and right on target to get more traffic.

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Alfred Trabulsi writes:

Great advice, just this morning I was wondering about how many keywords would be the optimal for an article.

Thanks

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Denis Bromell writes:

It makes life so much easier when explanations are easy to understand thanks for the tips.

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Angela Wills writes:

I use long tail keyword marketing for pretty much all the online marketing I do including blogging, article marketing, email marketing, video marketing, etc and it is definitely worth the time invested.

Only recently have I been getting consistent with submitting EzineArticles though and I see my traffic growing month after month due to this targeting – which is very exciting!

Great informative post on getting the most out of every article you write.

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Ed writes:

This is pure gold and a shining example as to why video tutorials are the future!

Thanks for that high quality info….Ed.

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Tamara writes:

Nicely done. Helpful information. Clear and concise presentation.

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Car Insurance writes:

Thanks for that Marc. You have just about summed up the value of long tail keywords to all those who didn’t know they were typing them.
I really liked your statistical analogy. This is something we have been teaching on our blog http://www.the-system.org for many a year. We have taken this one step further and defined logical structures for long tail keyword search terms.

There’s three things I can tell your writers about getting long tailed keyword EzineArticles.com articles to No.1 on Google
(That sounds like an article title!)
(and we’ve had many!)
and and they are….
Know your subject inside out
Write Quality!
Write something different that adds value!

it’s not about quantity!

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Mike writes:

This was a great video, Marc, and very well done with great info. Thanks!

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Brenda Blindenbach writes:

Great explanation about long tail key words. Am going to start using it in my articles. Thanks

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Chris Sier writes:

I find your messages extremely useful. In this one, however, not knowing what a long tail is, or if I knew the concept under another name, a short explanation of what it is would be helpful.

I am sure it is explained well in the video. However, I could make a decision on whether I need to watch it if there was a short definition in the beginning paragraph.

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Sandie Barrie writes:

Great Ideas! like specifics that can make a difference.

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Pocket4s writes:

Great advice, it always helps to be reminded of the basics.

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Prieur writes:

Hi,
Nice video, short, clear and not to quick for foreigners to understand.

Thz speaker is cool, serious and looks convinced. So he conviced me to work not to be lazy.

Thank you so much

Gilbert

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Zahid Zaheer writes:

Sure the information is worth practicing. I’ll use the Long Tail keywords strategy in my next articles.

Thank Marc for this nice advice!

zzaheer

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Baruwa writes:

Great article tips and tricks!

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Robert L. Bacon writes:

Great info. Wish I’d had it a long time ago.

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DJ Morris writes:

Thanks, that explained and cleared up a few things for me for sure!

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byron writes:

Thanks,

this is something new to me

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Nelida Kreer writes:

Excellent video, outstanding motivational presentation. You certainly drove your point home. I have been more than a little remiss lately with my article-writing, this sort of gave me a push to face that blank page again…I totally share the view to address a particular niche within the target audience. The larger audience will latch on soon enough, if what you have to offer is worth their while. Thank you for sharing.

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pakistani wedding writes:

Thanks for that. With the increase in competition everyone is saying to use long tails. Your video confirms this.

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Car Insurance writes:

Just another thought for your writers Marc.
The great thing about http://www.EzineArticles.com is that it’s rules actually encourage the use of long tail keywords in the writing.
For example, if I was to populate an article with a spammy keyword , say ‘mortgages’ – the article will more often than not be rejected , and rightly so.

However, if I was to do what is called ‘functionally decompose’ or chunk down ‘mortgages’ into the next logical level or middle long tail, I would arrive at long tail qualifiers such as Cheap, Secure, First time etc etc , produce better niche focused content, and still get my mortgage keyword in the text without penalty!

This proves EzineArticles’ quality controls are working and helping to produce better writers !!

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Marc, Communications Manager writes:

Thanks for noticing and pointing that fact out to others. :-)

Often our guidelines are perceived as either restrictive or self-serving, when in fact they’re designed to produce a win-win for everybody. It’s gratifying to see authors like yourself recognizing the benefits.

February 11, 2010 at 5:46 PM

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Terri writes:

Funny you mention weight loss since that is the industry I am in. Can’t even say its a niche, I guess.

So, I appreciate the video and tips and will start to change the way I write articles.

Thanks very much!

Terri

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Joseph D. Shiller writes:

I am still new to this, but if I am not mistaken, the Google searches you demonstrated in the video were
attempts by Google to find those phrases in the TITLES of EzineArticles. I can think of at least three other places
within an Ezine article an author might want to place those phrases. They could be placed in the BODY, the SUMMARY or in the KEYWORDS area (By the way, I always wondered if the KEYWORD area is for single words only or are phrases OK too?).

My point is that if I am right about Google only searching the TITLE, then it’s seems worthy to point out that your long tail keyword phrase can obviously not be more than 100 characters. But more importantly, what to do with the rest of the title space if your long tail keyword phrase is LESS than 100 characters.

Since this is such prime real estate when it comes to the search engines, would it be wise to try and combine two keyword phrases together in order to make good use of all 100 characters. This is provided of course that you can combine both phrases together in a coherent way and so that the title makes sense.

I was also wondering if the order of the words within the long tail phrase makes a difference to the search engines like Google. I am not sure, but I think it does. If that’s the case, then it would seem prudent to use some kind of keyword tracking tool to discover which are the most popular (exact) phrases being used, which contain the words in your long tail.

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Christopher M. Knight writes:

Joseph,

1) You can include keywords and keyphrases both in the KEYWORDS field.

2) Yes, I often recommend using both a PRIMARY hook keyword or keyphrase in your article title and a SECONDARY keyword or keyphrase in your title. Can’t hurt and can only help to increase the relevancy of your readership. Could reduce your volume though of traffic and therefore clicks, but ultimately you’ve got to make peace with whether you want a high volume of broad targeted visitors vs. a low volume of highly targeted visitors. Most want somewhere in the middle.

3) I believe the order is important, yet I have no proof.

February 11, 2010 at 6:40 PM

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Reeta Luthra | Stress and Health writes:

I agree, it’s easier to rank for long tail phrases especially at the beginning when a blog or presence is just being established.

@Joseph D. Shiller – set up a google alert for particular phrases and that way you can test where google is looking.

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Lance Winslow writes:

I use Long Tail theory in choosing keywords. I do not attempt to compete for the top keywords ever, although they will appear in my articles, and sometimes in the keyword form during submission to this directory. My average is 450 article views here per article, with 9 million article views so far. As far as I am concerned this is a winner strategy. Thanks Marc for the excellent explanation.

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Brian Bijdeveldt writes:

Excellent video and information on long tail keywords. It always pays to repeat this type of approach as I for one tend to forget how important it is to focus on long tail keywords when writing articles.

I will shift my efforts to producing a higher percentage of articles targeted to this audience.

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Rachel Agheyisi writes:

Another use for those statistical distributions! Long tail — who knew?
Good tips, Marc. Very easy to remember and apply.

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Lance Winslow writes:

You know I sure enjoyed this book as well; http://blog.EzineArticles.com/2006/07/the-long-tail-by-chris-anderson.html

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Christopher M. Knight writes:

Good find Lance… That was from about 3.5 years ago. Time flies…but the long tail goes on for almost infinity!

February 11, 2010 at 6:42 PM

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Carl Romain writes:

Well that is very informative indeed and the way it is explained in three phases a person could remember that while writing an article.

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Bruce Mackay writes:

The problem with doing this is if you use the keyword in the url like the marketing courses teach then Ezine will not accept the article so I guess this is a little redundant.

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Photography UK writes:

A great article on long-tail keywords there.

I do the same at my website UK Photography

I write about niche topics within the subject of photography.

As you say in your articles, there’s no point trying to compete for the head-tail keywords like ‘cameras’ or ‘photography’ . Even if you do compete with the top guys it’s not targetted traffic at all.

So I focus on things like:

Hasselbald H4D-40 launch at Calumet Photographic

This is a very specific event concerning a particular camera at a particular store. However, within a day of putting this article online I have had several hits containing this long-tail keyword and my post is on the first page of Google.

The monetisation opportunities surrounding this product and that store are obvious.

So a good video you’ve put up there and a very succinct way of explaining long-tail keywords.

Keep it coming!

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Car Insurance writes:

You’ve hit the nail on the head with your point about ‘targetted traffic’.

That’s the whole point of article marketing!

if an article isn’t on a niche subject, which inevitably is a long tail keyword, then is it really an ‘article’?

February 12, 2010 at 6:56 AM

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Bob writes:

Great article Marc….that’s something that will definitely improve my articles

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