Auto Trader Advice

Auto Trader, part-owned by Guardian Media Group, has overhauled its £10m media planning and buying business to consolidate the account into a combined team from Aegis Media’s Carat and Diffiniti.  

We’ve made a series of changes to the new Auto Trader website today in response to the large amount of feedback we’ve had in the past few months. Here’s a quick guide to how the site has changed. E-Marketing Manager Ian MacDonald explains the changes to the search system: “We have made some significant improvements to the [...]  

The two incumbents are believed to be battling it out against Publicis Groupe's ZenithOptimedia and Aegis Media's Carat for the business. The review is being led by group marketing director Matt Thompson and is an attempt to generate efficiencies. An ...  

Motoring website Auto Trader has recently launched a new version of its site in beta, updating the technology behind the site and introducing a more modern design. The Auto Trader mobile website was impressive when I reviewed it recently , so I've ...  

Girls on cars, animals in cars, matt black cars – they’re all galleries that we’ve featured on Auto Trader over the past few weeks. We love putting them together, and you love looking at ‘em. So what you you want to see? The world’s craziest modified cars, celebrity driving scrapes or just more girls. Let us know and [...]  

We've just found 2006 Celebrity Big Brother winner Chantelle Houghton's old Alpina B10 (above) for sale on our site. Now, far from casting judgement on celebrities, I can't help but think that Chantelle's choice of car is a little…odd. ...  

Subaru Shows Innovative Green Technology with Hybrid Tourer Concept. Sleek Looking Five-Door Features Rear Electric Motor for AWD Canadian Auto Press. It was only a matter of time that Subaru would glean some green benefits from its ...  

LONDON - Trader Media Group has hired Aegis Media's Carat and Diffiniti to its £10m media planning and buying account for Auto Trader.