Aston Martin will rely on low-key marketing for the Rapide sedan
Aston Martin’s marketing strategy for the Rapide sedan includes attending intimate consumer gatherings, such as dealer ride-and-drives and sponsored racetrack events, according to CEO Ulrich Bez.
Aston Martin is relying on the Rapide, its first sedan in almost 20 years, to raise consideration for the brand among luxury buyers. However, Aston Martin has a [...]
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