B2B

There has been a lot of talk about marketing budgets and our clients are asking us what they should be doing in the event of a downturn. In general, we aren’t seeing a slow-down in terms of online marketing spending… some areas of interactive may hold up better than others if a true recession hits. What’s Happening with B2B Marketing Budgets? A recent survey by B2B Magazine taken at the end of Jan 08 shows that the majority (58%) of B2B marketers are not revising their 2008 budgets. Of those... Read Full Story

We recently conducted a global Secret Shopper program for one of our clients. The primary objective was to understand how well a particular program was being executed by the channel to small business customers. Our client was both very pleased and somewhat shocked by some of our findings. Our client had developed a program that would influence how both distributors and resellers marketed and sold a new product (for more information on product launch Best Practices, please see Four Pillars... Read Full Story

Reaching the mid-market is a challenge for centralized marketing departments within enterprise software companies. Selling to the mid-market is very different from selling to large, Fortune 100 firms, and enterprise software companies regularly struggle to get it right. Messaging and value propositions that resonate with enterprise customers are frequently misaligned with mid-market customers pain points, and the transition from a direct sales model to selling via channels is quite complex... Read Full Story

Article Optimization awards manufacturers and other industrial / b2b companies with the opportunity to promote their website while sticking to what they know. In Part I of Do-It-Yourself Industrial Advertising, we’ll discuss the ins and outs of article optimization, and why it’s the best technique for manufacturers and other businesses in the industrial sector. Industrial Business Owners Are Not SEOs! Industrial Business owners are set apart from their B2C counter parts most notably by their... Read Full Story

Article Optimization awards manufacturers and other industrial / b2b companies with the opportunity to promote their website while sticking to what they know. In Part I of Do-It-Yourself Industrial Advertising, we’ll discuss the ins and outs of article optimization, and why it’s the best technique for manufacturers and other businesses in the industrial sector. Industrial Business Owners Are Not SEOs! Industrial Business owners are set apart from their B2C counter parts most notably by their... Read Full Story