Do it Your Self Industrial Advertising That Works! Article Optimization : Part I of II

Article Optimization awards manufacturers and other industrial / b2b companies with the opportunity to promote their website while sticking to what they know.

In Part I of Do-It-Yourself Industrial Advertising, we’ll discuss the ins and outs of article optimization, and why it’s the best technique for manufacturers and other businesses in the industrial sector.

Industrial Business Owners Are Not SEOs!

Industrial Business owners are set apart from their B2C counter parts most notably by their knoweldge, experience, and extpertise. Industries in the B2B sector are extremely niche, and extremely technical by nature, so much that, you almost have to live and breath the industry to attain any kind of longevity of presence.
Optics, chemicals, machining, testing, OEMs; owners of these companies love their industry, and know their business. This is why we love them. The only pit fall this presents in relationship to web marketing efforts, is that it’s prohibitive to the ‘team approach’ that’s so crucial to a successful industrial advertising campaign.
There are many opportunities online for SEO customers across all industries to participate in, and and enhance their internet campaigns. We’ve touched on several, from Networking, to link building to social media optimization, all of which require a bit of a paradigm shift for the industrial business owner.
However…

Not All Hope Is Lost

We’ve found a do-it-yourself industrial advertising method that works, and that will appeal to any industrial business owner, unless they absolutely refuse to write anything. (In which case, their business probably needs some help!) It’s a traffic driver, its a reputation builder, its a link aqcuirer, its a ranking booster, it’s a bridge to better customer relations, and most of all, its an opportunity for these biz genuiuses to talk about what they love. Its Article Optimization!

What Is Article Optimization?

Article Optimization is purposed to drive traffic by attaining search engine rankings for topic specific search phrases. With this model, the hope is to have an article itself served as the result for a search engine query.
Albeit a second degree separation (the result doesn’t lead directly to your website, rather the article itself) article optimization provides many of the benefits of both

on and off page search engine optimziation.

How Article Optimization Works: Benefits

Article Directory Sites most often have a huge data base of submitted articles, all human edited and approved. These article are segmented by topic, and have keywords assigned to them by the author. (Keywords!)
Due to the massive amount of content on these directory sites, and the resulting clout they have in the search engines, a phrase queried in the search engines will likely return what you’ve written about in your optimized article as result in the SERPS. This is the basis of article optimization.
Article optimization works on a number of other fronts, too. Because you can hyperlink specific words back to the corresponding page on your site, you’re able to drive your link popularity and on-page keyword weight. A lot of traffic can be garnered from articles, which increases your sites over all web popularity and reputation.

Benefits of Article Optimization: Explained.

Increased Traffic to Your Website

Articles allow for hyperlinks back to your site - most viewers fllow these links.
Brand Management Opportunity / Potential Sales Leads

If you provide an informational article geared towards your potential customer, you will become viewed as a trusted, knoweldgable information source. Your customers will rememebr you above their competitior and return to your site first. (Please, please do not use article sites as an oportunity to distribute depthless, thinly veiled self promotional content.)
Increased Link Popularity

See benefit number 1. In addition, content rich, informational articles that provide value - that answer questions and solve problems act as great link bait. Others will link to your article or link to your site if they feel what you have to offer is of value to their readers.
Increased Web-Wide Popularity.

It’s important to note that your articles are available for reuse. After all, that was the purpose of these directory sites to begin with. The potential benefit here is that content-hungry publishers can find and use your article in their ezines or newsletters which might just have thousands of subscribers.
Increased Keyword Rankings for Your Website

All of the above play in some way to bits and pieces of search engine algorithms. If the main goal of a search engine is to return the most relevant result possible for a searchers query, they’ll be looking at the above mentioned things
History of Article Optimization

Article optimization is rooted in the concept public domain content. Originally intended to bridge the gap between authors and publishers, free article directories provide a mutual exchange of free content and free exposure. As these types of sites grew, and SEO’s deleved deeper into every nook and cranny of content sharing on the web, it was discovered that these sites provided a massive promotional opportunity. Given that so much of search engine algorithms are basd on links, content, keywords, and off page popularity, article optimization quickly became a widely used SEO tool.
Stay Tuned..

Part II of do-it-yourself industrial
advertising puts an industrial spin on article optimization. We’ll examine exactly how article optimization is appropriate for industrial businesses, and take you through a step by step process of how to get started leveraging article directories to build business relationships, appeal to your customers, obtain traffic and keyword rankings.