B2B

Well, online business software offers a single, integrated solution for accelerating the growth of your ecommerce business. Using a web based small business ERP, you can not only use cutting edge technology for your business operations but also resolve ...  

B2B Magazine reports that business-to-business (b2b) marketers are increasingly leveraging social media, with the newly ad-friendly LinkedIn ahead by a length. The magazine reveals in its report "B2B Social Media Marketing: A Surge In Adoption" that when b2b marketers were asked to choose the one most important method that they use for their social outreach, LinkedIn [...]  

Since 1981, CAS has been established as one of Direct Marketing's most innovative companies offering mailing lists, opt-in email marketing, data append, telephone append, and customer database hygiene / privacy update services. CAS provides a full range of ...  

If you measure or benchmark B2B demand generation activity across sales and marketing, one of the best benchmark resources just received a major facelift and a number of improvements. Recently Sirius Decisions unveiled their new demand waterfall at the ...  

Via cloud platform, NetSuite Commerce-as-a-Service (CaaS) lets businesses manage interactions with other businesses and consumers. Solution leverages content-aware NetSuite SuiteCommerce platform's page serving and development framework, back-end commerce functionality and data exposure utility, development tools, and business processing capabilities to ensure uniform transaction/interaction management regardless of touchpoint. This story is...  

Fearless Competitor (http://www.fearlesscompetitor.com) has been rated No. 1 as the Best B2B blog of 2012 in The Best of BuyerZone series, which highlights great business blogs and sites on the web. BuyerZone, an online small business resource center ...  

In an earlier article, I argued that persistence is critical for effective lead generation in today’s B2B marketing environment. Business buyers now have access to a wealth of online information, and they can easily perform research and gather ...  

Promote your blog with an RSS feed. This is a great way to highlight fresh ... For those interested, here are 25 additional tips to building up your LinkedIn following. Sometimes we overlook the obvious. If you have any company testimonials or case ...  

There has long been a widely held (and incorrect) belief that social media is a B2C sandbox. ’Stay out B2B marketers, this social thing has nothing to do with you.’ Of course, there have been countless studies that have documented B2B marketers successes in driving results in social. With the notion that social is only for [...]  

Though B2B marketers use a variety of platforms for social media marketing, a plurality (30%) cite LinkedIn as their most important channel for social outreach, according to a report by BtoB Online, which also found that increasing numbers of ...  

MCA Battery Manufacture Co., Ltd is the topmost manufacturer of batteries in China. They setup their business in 1999. They possess 13 years of high professional experience to export their top brands in overseas. They are being recognized as VRLA battery ...  

ADOTAS – Ronald McDonald. The Energizer Bunny. Tony the Tiger. Chances are that you immediately recognized these brand mascots listed above, but also knew – just as quickly – the companies they represent. These are just a few examples of countless consumer brands that have transformed imaginary characters into real “people” that the consumer audience [...]  

WALTHAM, Mass.--(EON: Enhanced Online News)--BuyerZone, the leading online B2B lead generation company and business buying resource, announced today the latest winners in its Best of BuyerZone series, recognizing great B2B blogs of 2012. The winning B2B ...  

Many B2B businesses are ignoring the consumer insights that social media can provide, according to a report by Satmetrix. Only 49% of surveyed B2B brands track what consumers are saying about them via social channels, compared with 78% of B2C ...  

I have been really thinking about this topic for awhile. In my business, we work with businesses and and consumers. Each market has its own features for which we work with to help sell our services. However, one company, Apple has found a way to integrate ...  

This month marks Volkart May’s 22nd birthday and the Minnesota firm is proud as ever of the B2B lead generation talent they offer clients. Volkart May grew out of the executive staffing industry so it’s no surprise that the company has connections to ...  

Of all the visitors on a B2B website only a minority will provide contact details or inquiry about the products or services. Setting up a CSI website will significantly increase the lead generation.Haslemere, Surrey -- (SBWIRE) -- 05/22/2012 -- Data has shown that improving the website visitor conversion and increase lead generation can be achieved with a CSI Website service like LEADSExplorer. Just like CSI Las Vegas investigates on what...  

however – before leaping into social media, B2B companies need to determine how social media fits in with their business objectives. Then, social media needs to be treated as a critical and accountable part of their marketing and sales strategies.  

Appearing in your prospect's inbox is good to get their attention, and adding voice mail into the mix secures their attention even more, something which may even pique their interests in your company. Try these tactics for medical lead generation and see ...  

ConsumerBase LLC, a database management company located in Evanston, IL, is enhancing its aviation business lists this week for a variety of industries. The aviation industry includes businesses and professionals dedicated to building, maintaining and ...  

In a previous post, I asked the question, “How well do you know your B2B buyers?” Gathering information on your buyers is your responsibility, not theirs. They may or may not volunteer critical information during the buy cycle, but chances are, they ...  

The new Advanced Solutions Group sets B2B Computer apart from competitors by offering technology products, Cloud services, and project-focused engineering support. Most competitors offer only one or two. “This is a benefit to our clients because we can ...  

In the next 3-5 years, social media will go from the least used customer engagement tactic to the second, surpassed only by face-to-face interaction. IBM has released its 2012 IBM Global CEO Study of more than 1,700 Chief Executive Officers from 64 ...  

2012-05-19 21:21:23 - Of all the visitors on a B2B website only a minority will provide contact details or inquiry about the products or services. Setting up a CSI website will significantly increase the lead generation. London - 21 May 2012 - Data has ...  

If you’re a B2B marketer, you’ve likely dealt with multi-touch attribution at some point. With a long, complex sales cycle, it can be difficult to accurately track and assign value to the various marketing assets—or touches—that help move prospects ...  

Of all the visitors on a B2B website only a minority will provide contact details or inquiry about the products or services. Setting up a CSI website will significantly increase the lead generation.London - 21 May 2012 - Data has shown that improving the website visitor conversion and increase lead generation can be achieved with a CSI Website service like LEADSExplorer (http://www.leadsexplorer.com/en/le/t/CSI-website-leads.html). Just like...  

SUMMARY: Making social media part of the B2B marketing strategy can be a challenge ... is to search the companies you are targeting to find out if anyone in your network is connected to employees at that business. Kelly explained, "A large ...  

Marketing automation tools (MAT), are sophisticated company-wide software programs, and are becoming increasingly important in B2B sales. “Changing buyer behaviors require business-to-business (B2B) marketers to communicate with prospects and customers ...  

Besides, what if your target medical expert is too busy to go on the internet ... this is where professional prospecting services come in. This is the best method to get the best IT leads that you and your marketing team can follow-up.  

LONDON -- (Marketwire) -- 05/23/12 -- Festo, a leading world-wide supplier of automation technology, is working with immediate future to assist in the definition of their B2B social media strategy. The programme consists of a detailed social audit : ctt ...  

Congratulations! You’ve finally convinced the boss-man that attending and covering an industry conference on behalf of your B2B company is fantastically worthwhile for a multitude of reasons. As an attendee, you’ll absorb rich information from true thought-leader s– info you can... Please visit Search Engine Land for the full article.  

B2B companies who blog are able to increase awareness, credibility, search engine rankings and leads – all while linking marketing efforts back to business goals. What is a ‘Blog’? Shorthand for “Weblog,” a blog offers an easy way to present ...  

J.J. McCorvey, a reporter at Inc. magazine, outlines the best practices for successful use of social media in a recent article.  Here’s my summary of the best 5 tips as they relate to B2B Marketing. 1. Define Your Target Audience – be mindful that ...  

The social audit analyses thousands of conversations across specialist forums, blogs, news sites and well known social networks like LinkedIn. Using tools and techniques, immediate future is able to extract relevant insights mapping the priority platforms ...  

B2B companies that make the strategic, organizational, and operational changes to leverage digital marketing can become more agile, more productive, and accelerate revenue growth. B2B companies, like many firms adapting to how the Internet has changed the ...  

It’s easy to get seduced by the latest shiny widget, to seek for the latest trick or to assume that our standard approaches will work for everyone. Over the years, old-school B2B marketers have given me the hardest time of everyone I’ve met...  

B2B marketers who properly measure their social media marketing efforts are able to make improvements faster, gain greater customer engagement and increase profitability. However, the study also noted that companies that have moved aggressively into social ...  

DALLAS, May 23, 2012 /PRNewswire/ -- OrderWithMe, a breakthrough end-to-end inventory solution for small and medium sized businesses, today announced their exhibition on RakutenB2B, one of the largest wholesale e-commerce websites in Japan. Rakuten's 38,000 Japan-based online shops...  

LAKE WORTH, FL - Most IT business owners would agree that consistently adding new clients is the key to success-but they often don’t know about marketing computer repair in ways that will attract long-term clients. "While every IT business owner should ...  

For most B2B marketers, trade shows are enormously important for generating leads, and closing sales. However, with additional planning, trade shows can generate press coverage for your company to increase booth traffic, brand awareness, leads and website visits.  

B2B companies who orient their entire business around marketing will thrive. In the McKinsey Quarterly article, “We’re all marketers now,” the authors (Tom French, Laura LaBerge, and Paul Magill) outline how over the past 10 years, the power and ...  

Interviewed were Virgin Atlantic Airways CEO Steve Ridgway, American Express CMO John Hayes, and Yahoo! Research scientist Duncan Watts. “There is no quick path to success in the new era of customer engagement. Progress is likely to come incrementally ...  

Software AG Debuts B2B.com Series: Supercharging Your Supply ChainMarketWatch (press release)Software AG today announced a new blog series targeted at business-to-business (B2B) and supply chain management (SCM) professionals on its recently launched B2B.com site. The new month--long series, "Supercharging Your Supply Chain," will provide ...and more »  

Software AG today announced a new blog series targeted at business-to-business (B2B) and supply chain management (SCM) professionals on its recently launched B2B.com site. The new month–long series, “Supercharging Your Supply Chain,” will provide ...  

If you recall the term B2B, you are going back a decade and then some as far as internet companies.  Ariba, Inc. (NASDAQ: ARBA) was one of the key business-to-business platform builders.  Now SAP AG is acquiring Ariba as the company moves further to compete against Oracle Corporation (NASDAQ: ORCL) and other enterprise software players. [...]  

This is great and dandy for one-to-one relationships or even amongst small groups of people, family and friends, but what happens when you’re a B2B marketer with thousands of contacts in your database? How the heck do you manage listening to that level of volume?  

B2B companies who use content marketing can raise awareness quickly, generate leads, increase website traffic and close more sales. Regardless of industry or company size, 9 in 10 organizations are now marketing with content, according to a comprehensive ...  

The ConsumerBase website features restaurant mailing lists with titles and target audiences as varied as Restaurant Entrepreneurs, Restaurant Executives, Restaurant Equipment Repair Services ... have access to the highest quality data available on the ...  

This article is written by a member of our expert contributor community. Quick question: What are considered to be the positive results of a B2B PR initiative? Nine times out of 10, a company seeking PR will equate results with being quoted in the news ...  

Results are reported in aggregate only. No incentive was offered to complete the survey. "B2B Social Media Marketing: A Surge in Adoption" is available online at www.btobonline.com/intelligencecenter. The research will also be presented as part of a ...  

SAP is acquiring Ariba, a developer of cloud-based business commerce network software, for $4.3 billion. The acquisition is SAP's latest move to expand beyond its traditional ERP on-premise application roots into broader areas including cloud computing ...  

The marketers in this article, however, earned great results by shifting ... The response rates are way higher, [and] the ROI is way higher." Further analysis revealed that the team's phone calls were the highest conversion points, and the ...  

With the right planning, B2B marketers can use trade shows to speed up the sales cycle, reduce the cost of sales, and reach customers, prospects and even “hidden buyers.” In an article by Margit B. Weisgal, President and CEO of the Trade Show ...  

Want the skinny on using Pinterest to promote your b2b marketing? Follow these five tips and kick-start your brand’s expansion into this emerging social media phenomenon. 1. Advertising and infographics rule the b2b marketing pins Today, B2B marketers ...  

Hyatt Legal Plans, a MetLife Company/Cleveland, OHB2B MARKETING & MEDIA RELATIONS SPECIALIST CAREER OPPORTUNITY   Fast-paced Sales & Marketing department seeks experienced, talented team player to contribute to our business objectives, and to manage content, media relations and publicity. Key responsibilities include: Assist Director and Associate Director with executing the marketing plan Develop content for SEO, social media, press...  

B2B marketers who are smart about email marketing can build awareness and preference, and generate cost-effective leads and inquiries. Email marketing is one of the most effective marketing tactics available.  In an Ad Effectiveness Survey commissioned by ...  

Yori Nelken, Leadspace CEO, will explain how marketing and sales teams can use new intelligence tools to easily pinpoint super-targeted prospects in the world of social media, so they can spend more time selling and less time researching. Yori will ...  

In other words, if you don’t produce a steady stream of good, relevant content, how do you expect to increase traffic and qualified sales leads for your own business? Let me put it to you more dramatically – blog well (and often), or you surely face mass extinction!  

B2B marketers are increasing marketing budgets 6.8% on average in 2012, according to a survey from Forrester Research. Across various industries, gaps in marketing investment growth have narrowed from levels reported in 2011: High-tech services ...  

As a driven, competitive sales professional, you are willing to do whatever it takes to increase your sales, network with potential clients, and extend your business’ reach in your industry. Social media now plays a powerful role in how businesses ...  

B2B CEOs who are active on social media can raise and shape their company’s profile, motivate employees, recruit top talent and build greater trust. “The most effective leaders throughout history have been great communicators, yet the vast majority of ...  

We are looking for an experienced sales professional to help us manage one of our sales territory in Salt Lake City, Utah. Sales Rep will be responsible to sell a variety of mailing products and Software Solutions including several exclusive products with ...  

B2B marketers who build and leverage a strong brand can gain a strategic competitive advantage and enjoy explosive sales growth. Mention “branding” to B2B management, and logos may come to mind. But, a logo is not a brand. A brand is a promise about ...  

Think about search terms your audience uses and include them in your video description along with your tags. In certain instances, advertising on YouTube can also help. Build a home for your brand on YouTube – You can create your firm’s own branded ...  

For the sake of this post, lead generation programs refer to publisher programs that promote your content and capture registration. These are contacts or inquiries, not sales leads, but in keeping with the terminology publishers use, we will refer to this ...  

B2B companies who align their marketing with the profound and permanent shifts that mobile is driving will remain relevant, grow and prosper. In a whitepaper by B2B marketing specialist Christina “CK” Kerley, she describes the speed and enormity of the ...  

Do you remember Amelia Bedelia books by Peggy Parish?  Not exactly on the best-selling list among B2B marketers but for children across the world, Amelia’s literal interpretation of common phrases was unexpectedly and delightfully silly!  “Dress the ...  

In an annual survey of marketing executives, Unica (a marketing solutions division of IBM) identified key trends that illustrate the “industrial revolution” occurring in the marketing world. Here’s a recap of the most important B2B marketing trends:  

B2B marketers who are able to demystify social media can get invaluable customer feedback, build stronger relationships, increase awareness and develop new business opportunities. An enigma is a puzzle or something mysterious and hard to explain.  

As a result, marketers using Google Analytics now see “not provided” listed as their most popular keyword search item instead of the helpful list of keywords they were used to. According to search guru and marketer Derek Edmond, a managing ...  

... who are able to adjust their marketing and sales to what matters most to their prospects can shorten their sales cycle, increase sales and repeat purchases, and attain greater profitability by becoming a preferred vendor. To better understand what ...  

These people include your organization’s prospective influencers, decision makers, and champions. Here are ten ideas for boards that B2B Marketers can leverage to not only engage customers and prospects, but have a profoundly positive impact on search ...  

Business Collections Suite(SM) helps organizations reduce bad debt and enhance customer relationships COSTA MESA, Calif., -- Experian®, the global information services company, today announced the launch of a new product suite for improving collections in ...  

STOCKHOLM, May 17, 2012 /PRNewswire/ -- Net Entertainment, the world's leading provider of high-quality casino games, won two awards at last week's EGR B2B Awards, both for categories celebrating innovation. The Swedish-based firm was judged best for Innovation in RNG Casino Software...  

As a result, this strategy has provided benefits to various regions. Recently, B2B e Trader has become even more involved in the community with: their support of the Helping Our Youth Achieve Success Foundation (HOYAS) and sponsorship of the Smith Country ...  

Net Entertainment [http://www.netent.com ], the world´s leading provider of high-quality casino games, won two awards at last week´s EGR B2B Awards, both for categories celebrating innovation. The Swedish-based firm was judged best for Innovation in RNG ...  

Dave Thomas, who writes on subjects such as online marketing and email marketing , writes extensively for San Diego-based Business.com. Dave Thomas has written 5 articles for PromotionWorld. View all articles by Dave Thomas... For the B2B marketer ...  

Global companies are failing to exploit the business opportunities created by social media.  The B2B sector in particular is failing to spot the benefits and risks of social networking, according to research. Over half of B2B businesses have no means of ...  

LinkedIn bills itself as the world’s largest professional network with more than 150 million members, including executives from every Fortune 500 company. With that kind of reach, LinkedIn is a B2B marketers dream. But what’s the best way to ...  

Tracking supplier market share performance gives a key indicator of market success. Using a robust methodology, Market Share Monitor tracks the performance of the leading energy suppliers on a quarterly basis. It does this by segmenting the UK B2B energy ...  

The Mezzanine Group has released an analysis of trends in Canadian B2B marketing strategy and market research based on its work over the past year. The new report, What’s Hot (and What’s Not) in Canadian B2B Strategy and Marketing, highlights five themes affecting B2B organizations. The themes are developed based on Mezzanine’s work and discussions with clients and partners, who come from multiple industries and include enterprise...  

Johnson said, "We were coming up against a decision where we had to upgrade and commit for another year with the (legacy) provider and go through another year of not moving forward ... Step #2. Review the existing marketing automation solution ...  

Troy Apps Software, a leading developer of native iPad catalog applications, today announced the release of the Mobile Sales Tool, a native iPad application that modernizes the way B2B catalogs are presented to sales personnel, dealers and distributers.  

Sitting in a modest office, amongst a maze of rooms, dressed in grey trousers and white shirt, the CEO of online Business to Business (B2B) website, Indiamart, passionately talks only about the problems of his small and medium enterprise (SME ...  

In March 2012, marketing agency Cargo and Inc. Magazine found the majority (52%) of US small-business owners felt companies did not market to them effectively. Moreover 43% – 45% of the small business owners said companies made little effort to ...  

SAN FRANCISCO--(BUSINESS WIRE)--BBN, a global leader of large-scale digital marketing solutions for business-to-business marketers, announced today the release of the first social listening tool specifically developed for B2B brand-builders. SNAP (Social ...  

Phoenix, AZ - Televerde has released a number of new enhancements including a mobile version of its client-only secure My Account portal. The portal is used by many of the B2B lead generation company's customers to view full details of the sales ...  

I’ll summarize the current state of B2B marketing and sales before tackling the social business funnel.  Consider these generalized legacy roles and value propositions: B2B marketing is accustomed to defining and controlling the firm’s strategy ...  

iFXExpo update: a month ahead the iFXExpo, 1st B2B Forex Expo ever,  will get started, they have over 150 companies attending and confirmed, over 35 companies exhibiting and CitiBank, SaxoBank and MigBank have joined as partners to the event that will take place the 30th and 31st of May 2012 in Cyprus. No doubt, a big success... congratulations guys! Of course, FXstreet.com will be attending the…  

This weekend I reached out for a replay of “The Social Network,” and it got me thinking: Do we overplay the value of Facebook in B2B marketing? Granted, in the Aaron Sorkin screenplay and David Fincher (Director) movie, it’s all about the characters ...  

A new Business To Business marketplace tradeglobus.com is going to launch its operations for global traders. As everyone knows that E-commerce is an emerging way of business in today’s world of technology. Selling and purchasing online always saves TIME and MONEY. By analyzing the importance of E-commerce, tradeglobus.com is now ready to boost in the competitive industry of B2B by successfully fulfilling the demands of buyers and suppliers.  

DN: Large B2C companies significantly outscored large B2B companies in this study. Why do you think this is the case? Grant Johnson: While social has proven to have vast benefits for all companies that become adept at it, there’s little doubt that B2C ...  

Reports that the new cool kid on the social media block drives more referral ... ‘pin’ thought-leadership content that you would recommend, such as blog visuals, infographics, favourite books, well-designed home pages, to name a few.  

Moving from a legacy solution to the B2B capabilities within the OrderDynamics On-Demand eCommerce platform allows the Association to control both B2C and B2B storefronts from a central backend, improving company efficiencies and website management.  

LAKEWOOD, Colo., April 26, 2012 /PRNewswire/ -- Lakewood-based HomeSphere, Inc., which provides technology-driven sales and marketing solutions for the residential construction community, outpaced the industry this quarter as the company's new B2B lead generation platform, called...  

Readers of my posts likely know that I work with clients in the B2B marketplace. It has been common knowledge for some time now that social media is not limited to B2C companies; rather, B2B companies are succeeding (if not dominating) in engaging with ...  

Earlier this week, the shot-heard-round the industrial distribution (and potentially P2P) world was Amazon formally announcing its entrance into the B2B sector. You can read Spend Matters and MetalMiner coverage of the news here, here, here and here....  

Business to Consumer (B2C) companies have tried to invade the Business to Business (B2B) space in multiple instances; almost always with disasterous results. The logic for B2C companies is always there: move up the value chain with great big accounts that require no branding efforts. But they don’t work. What are the secrets of B2B? ...continue reading »  

A new Business To Business marketplace tradeglobus.com is going to launch its operations for global traders. Online PR News – 29-April-2012 –A new Business To Business marketplace tradeglobus.com is going to launch its operations for global traders.  

There is an inherent disconnect in trying to be large – especially when you are not a large company. Aside from stretching the truth, you are self-inflicting damage to your brand by watering down your message and the real value you bring to the table.  

Over 100 companies attending the Google @ iFXEXPO Forex B2B Expoby Michael Greenberg at Forex MagnatesI’m glad to announce that only one month from launching the first Forex B2B Expo hosted by Google and ConversionPros it has reached already over 100 companies attending and is looking to have a better than expected turnout for the first…  

News this week: China’s largest B2B e-commerce company, the Alibaba Group, and its key shareholder, U.S.-based Yahoo! Inc.have reached an agreement for Alibaba to initially buy back up to half of Yahoo’s 40% stake in the company for approximately US$7.1 billion.The agreed consideration will consist of least US$6.3 billion in cash and up to US$800 million in newly-issued Alibaba preferred stock. The deal values Alibaba Group stock at...  

ALEXANDRIA, Va., April 18, 2012 /PRNewswire/ -- The four Ps of Marketing -- Product, Place, Price, and Promotion -- are out of date for today's B2B companies. "These marketing mix fundamentals no longer serve today's B2B companies," says Lisa Nirell, president of...  

SUMMARY: Gamification is a hot, and fun, marketing channel ... provide six tactics on B2B gamification applications. The topics covered include motivating employees, getting Sales to engage with the CRM, driving online community engagement ...  

Social media marketing may be all the rage, but email remains the bedrock of customer communications, transactional messages, and lead generation ... LEARN MORE What can b2b marketers learn from the b-to-c world? A lot, according to Ryan ...  

Dhgate.com Gets Largest VC Funding for a B2B WebsiteThe China PerspectiveDhgate.com, a leading B2B wholesale site, has received ¥200 million ($1 = ¥6.8) from Warburg Pincus, an American private equity fund, in its third round of fundraising. This amount marks the largest single investment in a Chinese B2B community and ...  

We’ve generated new leads and partnerships using social media marketing and we certainly have used it – specifically LinkedIn – to gather marketplace intelligence. Speaking of LinkedIn, it’s also interesting to note the tools B2B marketers are ...  

Her book, eMarketing Strategies for the Complex Sale, was published by McGraw-Hill. Her articles and blog posts have been used for university ezines, published in CRM Today, Selling Power, Rain Today and Enterprise CRM News. Marketing Profs has ...  

We’re running a course in a couple of weeks in Sydney, which I think will be useful for some education partners here in Australia. It’s a Social media orientation for B2B marketers and managers hosted by Microsoft and Outsource. It’s a two hour session on 2nd May, and costs $99:   In this two-hour presentation, Liz Marchant, an experienced social media expert, will explain: why...  

By: Dana Gardner, Principal Analyst, Interarbor SolutionsPosted: 20th April 2012Copyright Interarbor Solutions © 2012 Ariba is now teaming with Microsoft in business streamlining to empower buyers and sellers to better connect and collaborate across Microsoft applications and Ariba's commerce cloud services. Announced last week at the AribaLIVE conference in Las Vegas, the joint effort paves the way for many more businesses and resellers...  

What do football and B2B marketing have in common? They both rely on analytics to drive success. Let me explain… Imagine if in the National Football League they only kept track of how teams scored points (touchdown, field goal, safety) and how many ...  

Ariba is now teaming with Microsoft in business streamlining to empower buyers and sellers to better connect and collaborate across Microsoft applications and Ariba's commerce cloud services. Microsoft Dynamics offers productivity tools and built-in contextual business intelligence that help decision-makers move faster. There are 300,000 businesses that use Microsoft Dynamics applications and 10,000 Microsoft Dynamics reselling partners...  

Research findings about the social media use of one B2B segment Four opportunities for B2B marketers to maximize social media ROI The utility of social media tools within the consumer marketing ... the research also revealed an increased use ...  

HA NOI — With good internet infrastructure and a young and active information technology sector, Viet Nam is viewed as fertile ground for the development of e-commerce, say experts. Both business-to-business (B2B ... to online marketing, client access ...  

I’m glad to announce that only one month from launching the first Forex B2B Expo hosted by Google and ConversionPros it has reached already over 100 companies attending and is looking to have a better than expected turnout for the first event of its kind.  

Launching of this business model of WorldofTrade.com is one of the biggest events of the world’s economic history as this great B2B portal and B2B marketplace will not only promote locally-produced products to the international markets directly ...  

Outward Media, Inc. (OMI) has announced the launch of its new online B2B multi-channel marketing database count and order system --BizFACTZ. This new database is the first on the market to include all offline data (postal, telephone and firmagraphic data ...  

Retailers aren't the only ones struggling to meet the demands of the digital revolution. New research from Crain's BtoB Magazine shows most B2B marketers do not feel their current online marketing mix is meeting sales demand, and that they're under pressure to measure the impact of their programs.  

MINNEAPOLIS, April 20, 2012 /PRNewswire via COMTEX/ -- The Minnesota chapter of the Business Marketing Association (BMA ... As an attendee you will learn how to: Build a core value of knowledge, training, expertise and tools via digital channels ...  

Carino Brings Database Marketing Services and Sales Expertise to Continue Digital and Database Marketing Leader’s Growth In B2B and B2C Industries Extraprise,the leader in right time revenue optimization services for B2B and B2C enterprises, today ...  

Alibaba.com Limited is an investment holding company. The Company, together with its subsidiaries, are engaged in the provision of software, technology and other services on the online business-to-business (B2B) marketplaces with the uniform resource ...  

In this week’s Business Surgery, Paul Hague looks at how we make decisions – and particularly how much of an influence a strong brand plays in the process. At the heart of good marketing is persuasion. We shouldn’t be shy about the fact that we have a product or service that we want people to [...]  

Across B2B International’s three key markets – Europe, Americas and Asia Pacific – marketing budgets appear to be on the rise. This is according to the latest Global Marketing Index from Warc. Launched in late 2011, this monthly measurement draws on data from a panel of brand owners, media companies, ad agencies, and other communications [...]  

Last week, B2B International CEO Matthew Harrison was a guest speaker on the panel of Insider’s International Trade Breakfast in Manchester. Matt, along with the other panellists, discussed all things China, offering advice to companies interested in the opportunities this vast country has to offer, as well as answering any specific questions or concerns put [...]  

Following the launch of Google Consumer Surveys, Simi Dhawan offers her thoughts on this new way of gauging consumer opinion Every month, here at B2B International, we hold a working Lunch & Learn meeting for all executives. This serves as a sort of groupthink discussion into ways of advancing the business, whilst raising collective awareness [...]  

Deep See is the new global consumer market research and intelligence company from the stable of business-to-business specialist B2B International. The official launch of Deep See is being celebrated in style, with the release of special balloons at each of the Deep See offices in London, New York and Beijing, plus the unveiling of the [...]