Why is telemarketing outsourcing to India so alluring?
Why such preference? Yes there are reasons behind it and lets have a look at those.
India is one of the developing countries; the economy is looking for avenues to kick start the process of growth. And the ever increasing population of the country is in the look out for job opportunities. Hence both the government incentives as well as the population make the whole atmosphere conducive for the growth of a booming call center industry. Going by the laws of classical economics the abundance of labor supply brings down the labor cost significantly. This reduces the overall operational expenses of the Indian call centers.
However, these reduced operational costs in no ways affect the quality of services. In fact to assess the outcomes of cold calling campaigns onsite monitor is appointed to collect valuable feedbacks from the field and send it back to the workstation. Such feedback is crucial if the errors in the approach are to be corrected.
Another factor that works in favor of the Indian call centers is the time zone to which the country belongs. Two or three operational shifts by the agents and all round support services can be provided to the global clientele base on behalf of the business.
Undoubtedly the call center industry in India has emerged as a savior for the US business firms.
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