“I think it’s quite clever. It’s a very useful distinction,” said Will Schwalbe, a co-author of the recent “Send: The Essential Guide to Email for Office and Home.” “But there’s a phrase we use in the book which is also a useful distinction, which is ‘personal spam.’ There is spam, there is bacn, then there is a further level: a friend’s vacation photographs or [his] child’s rock concert, any number of things that are of no interest to you but come from someone you know and like.”
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