Bakery Industry

Britannia  's power  brand  Good day  completes  its  25 years of existence launched in 1986   and is worth more  than  Rs 100 crore brand   rightly placed  as one of the power brand from Britannia .which includes Marie , Milk bikkis, Bourbon , Fifty - Fifty ,  Nutri choice Good Day  complete 25 years  Its origin can  be attributed to the  Britannia  R & D which bridged  the  gap  of biscuit and cookies . Good Day  is the major  product  as far as market leaders  from Britannia is concerned...Read Full Story

Child  labour  which  is banned in India  is flourishing in bakery industry . Children under age of 14 - 15 years  are employed by contractors for small to medium  scale bakeries  to  run production . Most of these  manufacturing units  are either co - packers  of  large brands  or are independent bakeries .Most dangerous aspect  of  child labour  bakeries  are the  working conditions in which these kids work , they perform heavy load jobs in stretch of 12 hours cycle  even they are subjected...Read Full Story

We  all have  heard of great  consumer brands  still kicking  with  100 years of heritage  . Oreo  cream sandwich  biscuits  joins the  rank of    iconic brands of  world  with  presence in  all  continent  Kraft   makes major media blitz to celebrate  100 years of Oreo .A report  Kraft Foods, is readying a centennial celebration that looks ahead as well as back. The commemoration takes the form of what Kraft Foods is calling the first worldwide campaign for Oreo that is fully integrated...Read Full Story

Parle  has recently  launched  a new  chocochip cookie  named - Happy  Happy   to  cater  for lower segment of  premium biscuit  which could be bought by  common  man  with price tag  of  Rs 5/- . Premium segment of chocochip variant is catered by its  Hide -seek and Milano  brands.Competition comes from  Britannai s  Tiger  & Choconut varieties .www.bakerybazar.comRead Full Story

Good Day  Cookies   from  Britannia  Industries  is  second largest  brand of biscuit  sold in India   the sales turnover is estimated to be Rs 1500 crore . This  single brand of biscuit  is second most popular brand after  Parle - G   and is still growing with  new set s of packaging and flavor . It started the concept of Indulgence in biscuit  industry . It all started with   Britannia  team  launching  indulgence  biscuits market in 1986  where people were  either have been  fed with...Read Full Story