The emergence and unpredictable powerful forces of economies have made it clear that the reshaping of retail industry is required at a fast pace to cater and maintain the service delivery satisfaction among business users primarily resellers and dealers. Given the dynamics at work in the new economy, retailers are struggling to strike a balance between maintaining operational excellence and implementing necessary changes. The current transformation of the retail industry is accelerating rapidly due to the formation of new businesses not encumbered by the limitations of traditional organizational and structural models. Such competition completely changes how the industry does business, reducing a traditional retailer’s ability to influence purchasing behavior by presenting customers with less reason to visit a local store or visit online websites and upending the traditional value proposition offered to consumers.