Beermats

The latest beer mat news is that Solent Media Limited trading as Zyan Design & Print has just purchased two .com beermat domains to “facilitate expansion”, at a cost of $10,000. The intention is laudable, but purists may claim that their money would have been better spent on purchasing a print press, rather than a domain or two. There is nothing wrong with selling beermats, many print brokers, dealers, agencies, promotional houses, print suppliers and advertising houses do, but there is no evidence that these companies claim to be a beermat manufacturer in the process. So, can you claim to be a manufacturer if ... Read Full Story

Well the definition of a ‘manufacturer’ is as follows: “ a person or company in the business of manufacturing; esp., a factory owne r”. Therefore a purist would argue that unless the beermat company in question was in the business of manufacturing and had their own plant, that they could not possible be described as a manufacturer. Given the definition is so clear, why you may ask, would a beermat company attempt to claim that they were a beermat manufacturer? Is it because it makes them appear as if they have substance, or perhaps because they believe that their customers may feel that as ... Read Full Story

I'm off for a pint! That quintessential measure of English happiness and relaxation, the facilitator of good cheer and conversation. Now...do I choose a beer or an ale? Do I go for Mild? or Bitter? Why are English beers called Bitter and Mild? Then...as my pint arrives what do I place it on? No doubt a beer mat. That highly collectable piece of promotional material that soaks up the drips. The Beer Mat is an iconic symbol of a brand. An advertising medium and more. Collecting Beer Mats is known as Tegestology. Read Full Story

Well the definition of a ‘manufacturer’ is as follows: “ a person or company in the business of manufacturing; esp., a factory owne r”. Therefore a purist would argue that unless the beermat company in question was in the business of manufacturing and had their own plant, that they could not possible be described as a manufacturer. Given the definition is so clear, why you may ask, would a beermat company attempt to claim that they were a beermat manufacturer. Is it because it makes them appear as if they have substance, or perhaps because they recognise that their customers may feel that as ... Read Full Story

Firstly it is important to point out that the producers of fake beermats would argue that they are not fake, because they look and feel like a beermat. But of course that is where the similarities end, beermats that have been constructed and glued together simply do not have the inherent properties required of a genuine beermat which is made from pulp-wood. Therefore, it is probably only fair that the facts are laid bare, in order that the consumers can make their own decision. Because not all constructed beermats will be put together in the same way, we must take a look at a ... Read Full Story