Telemarketers Should Use Heuristic Approach In Talking With Prospects Posted By: Belinda Summers
Don't read this!
Does this capture you? Your rational mind might dictate you to heed caution but a part of it creates a picture of you reading this article and finding out why you would be sorry not to read this. As for telemarketers, success lies not only in analytical approach but also by using heuristic method in talking with prospects. Just like how the "Don't read this!" warning captivated you.
Traditionally, telemarketers, by way of cold-calling,provide the qualified sales leads with all kinds of facts and stats. The acronym FAB is their most often prostituted means. They connected with the "features", continue with "benefits" and slowly end to "advantages" with a bang.
The sad thing is that, it doesn't work that way. Firing your ...sales leads, telemarketer, appointment setter, lead generation, cold-calling, professional telemarketers
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