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Podcasting for SEO

By Margaret on | From eyespi20.com
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Podcasting is the new buzz of the internet. A Podcast is an mp3 or mp4 file of your post article that may or may not include video. Most of them are just audio files that you can listen to on the web or download for later listening.

Podcasting can be used to help your SEO and your SEO can help your podcasting efforts.

I’m sure you’re wondering how since the bots can only crawl text such as html and your content, but there are ways to make your podcasting bring search engine results.

As is the case for all your blogging efforts having a keyword rich title for your podcast is of primary importance. You’re going to want the Search Engine robots to find your podcast easily.

MP3 files have what’s called ID3 tags which you will also want to ensure have your keywords and long tail keywords included in them and ID3V2 tags also support comment and URL fields. Make the best use of them you can.

Submit your podcast to podcast distribution sites such as audo.weblogs.com. This gets you those all-important back links that enhance your authority with Google.

Make sure your podcasts are interesting. It’s much better to have conversations with people as your podcast rather than just having a “preaching session”. Having a question and answer session is quite informative and goes over well with your podcast listening audience.

If you’re a WordPress user, there’s a plug in that you will find useful for your podcasts.Called PodPress, its features include:

  • Full featured and automatic feed generation (RSS2, iTunes and ATOM and BitTorrent RSS)
  • Preview of what your Podcast will look like on iTunes
  • Podcast Download stats, with cool graphs. See below.
  • Support for Premium Content (Pay Only)
  • Makes adding a Podcast to a Post very simple
  • View MP3 Files ID3 tags when you’re Posting
  • Control over where the player will display within your post and what it will look like.
  • Support for various formats, including Video Podcasting
  • Supports unlimited number of media files.
  • Automatic Media player for MP3, OGG, MP4, MOV, FLV, SWF, ASF, WMV, AVI, YouTube, and more, with inline and Popup Window support.
  • Preview image for videos
  • Support for separate Category podcasts
  • Podango hosting integration

Along with your podcast title and ID3 tags, you will want to have a transcript of your podcast on your website. Using a speech recognition software to set them in linear motion can make having that transcript easily available to your readers/listeners and gives the search engines that text we were talking about earlier to parse for keywords. While having a synopsis of the podcast is helpful, the transcript is the best case scenario.

Let’s view a video podcast and see how this podcaster has done it.

I found this video podcast about making the best use of the All in One SEO plugin. If you’re currently using this plugin, you will find some helpful information in this podcast and if you’re not using it, you might find that it’s a worthwhile plugin to have.

What do you feel the creator of this video podcast achieved with it? What do you think  the strong points of it are? What are it’s weak points? If you were to create a similar podcast, what things would you change? Which ones would you keep?

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