What. The. Hell.
Well, I suppose there's a market for everything...liquor that tastes like lighter fluid mixed with Splenda...and now a Daytime TV talk show. Which I guess works, since it's been pretty much proven that Bethenny Frankel and Prime Time network TV simply do not mix....
But yay! A talk show for Bethenny called,
Nonstop Schtick and Product Placement Bethenny. Airing as a test show on large Fox Affiliates this summer. Oh I GET IT!!! The "Bethenny Ever After" ends with a bunch of marital problems and everyday type stuff, because let's face it, Bethenny is
nothing just like us peasants, and now that Oprah is gone, who better to dish like girlfriends with than
Santa Bethenny de la Margarita!
Are we actually falling for this? Really, girls?
From the network presser:
"A year ago, we determined there was a need in the marketplace for a show that provided daytime women the opportunity to hang out with someone who understood their needs, desires and aspirations... a girlfriend.... The research is clear that Bethenny is that person. Fox shared our vision and we have partnered with them to demonstrate to the rest of the country how compelling such a show can be."
So if you didn't catch that, they basically anointed her the Second Coming of Oprah. That's swell...
Well, we'll see how this plays out. People got a little sick of Bethenny after only an hour a week all about her, and now we're going to have an hour a day with her. I'm almost secretly hoping for a huge rivalry with Rachel Ray to erupt and for there to be a bloodbath catfight in daytime TV. Now that I will pay to see.
What's a Bethenny show going to look like? Well I can only guess, but I bet it'll be a monologue, then a cooking segment, then some workout stuff, we'll have margaritas, and some advice time. It'll be sweet and all the Skinnygirl stuff you can get!
So check your local listings. This is either going to be awesome, or it's going to go down in a ball of flames. Somewhere in New York Jill Zarin has her fingers crossed going, "Down in a ball of flames, down in a ball of flames...."
Personally, I'm holding out for the
Kelly Bensimon Show. Where she eats Jellybeans and talks to that giant horse statue of hers.

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