Cracking the Affiliate Marketing Code
This year, I have made a concerted effort to use more affiliate marketing companies including Google Affiliate Network, Pepperjam Network, and Join LinkShare Today!“>Linkshare. I have been a member of these for a while, but haven’t used them effectively. However, as I put up new websites, and experimented with Squidoo and Wizzley in anticipation for driving traffic to my websites in anticipation for the holiday season, and winter sales, I consciously chose vendors from those networks if I could. I have also increased my links to Shareasale significantly this year.
These experiments are now paying off. Shareasale, which I put the most focus on, is showing sales on a daily basis. The other networks are showing sales, which they never did before. The experiments that I have put into place show me that my sites are being found, the referrals are being clicked on, and people are buying based on my recommendations. This is a huge success, and I am sitting here rubbing my hands together figuring out how to expand this progress.
As I have mentioned before, I am a huge proponent of spreading the risk when it comes to income. And I also like the idea that different networks pay out during different times of the month. If I was getting monthly paychecks from all of them, I would be getting paid throughout the month instead of mostly once a month or twice a month. I learned this year that Pepperjam pays out twice a month. Why didn’t I know this sooner? Certainly a good reason to send more sales in their direction.
I don’t know why this is, but I have found that once I start getting sales on a network, more than just one, the sales continue to grow at a faster pace. My theory (untested) is that this is just the culmination of the the large amounts of preparation work that I have put in before this point, which begins to pay off with sales. November and December are very good times to test theories that you may have or experiment with specific ideas because sales always increase during this time of year. Therefore, you will automatically get more traffic than you would any other time of year. Once you see what works, then you can just continue to add to your efforts until they pay off during more than just the holiday shopping season.
Cracking the Affiliate Marketing Code originally appeared on Writing Online on November 23, 2011.
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