Deleting a Blog and Repurposing the Content
I have just removed the automatic renewal for one of my domains and tomorrow one of my blogs will be no more. I am clearing out the clutter in my life both on and offline and you know what? It feels good!
At first it was a hard decision to make. The blog was about Bullying, the topic that first got me writing online and when I started to think about deleting it, I almost felt I was betraying a worthwhile cause. However, the blog was not getting much traffic and much as I want to continue campaigning against bullying, keeping the blog going was not the best use of my time.
What made me feel better about the way I was thinking was the realisation that although the traffic to the blog was not very good, I knew I could probably get more traffic to the same content on publishing platforms like Wizzley and Squidoo. And yes, as a result, there may be some income to be generated.
Some people may think it is wrong of me to look at making money from writing about a worthwhile cause. But let’s think about it this way. Making money from pages on Wizzley and Squidoo then allows me to “donate” my time elsewhere. And I do. I write on a major anti-bullying website that produces a Bully Prevention E-Zine.
I am not paid for these articles, I do not expect to be. It is my way of “giving back” because of everything I learned when my own daughter was bullied. Now I want to help other parents and children who may find themselves in the same position we were in.
But I digress. Not only did I decide to dump the blog, it was when I was going through that angst we all go through at the thought of deleting content, that I had my “light-bulb” moment. You know, the thought of all that keyword research, making sure the content was unique as well as helpful, the backlinking….it is the realisation of all that time spent that makes the thought of deleting content almost unthinkable.
However, my content lives on. I redid the keyword research and “repurposed” the best posts, which can now be found on Wizzley. Bullying Help is the page that links all my anti-bullying content together and it is already getting traffic at a higher rate than when it lived on the blog.
Sorted!
Deleting a Blog and Repurposing the Content originally appeared on Writing Online on February 6, 2012.
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