Marketing and Advertising: Word of Mouth
The new term for word of mouth is “horizontal advertising” which Seth Godin talks about in his latest post here. With the electronic ways of spreading the word, the word of mouth has turned into a very fast method of getting your message across, but only if people want to send it. While you may have lost some of the control of your advertising this way, you gain satisfaction. The bottom line is that the people who will spread your message are people who love your business.
It all comes back to pleasing the customer, and the power is in the hands of the customer. But isn’t that where it has always been anyway? Companies only fool themselves if they think that they are in control of their marketing and success. The customer is spending their hard earned money on your product or service. By making them happy, everyone wins. And then they will tell their friends about you.
Therefore, you need to be able to clearly delineate what you can or cannot do for a customer, then follow through and do it. When you think of how many times a vendor has disappointed you, you will realized how valuable those simple steps are.
Marketing and Advertising: Word of Mouth originally appeared on Writing Online on February 13, 2012.
-
Last year, in the wake of the Panda changes, a new website was born called Wizzley . Wizzley... Read Full Story » -
In the uncertain world that we live in, I have learned through experience to diversify my income... Read Full Story » -
In my last post I showed How To Plan a Link Wheel and now we will look at how I create my Link... Read Full Story » -
In my last post How to Create a Link Wheel , I showed you my method for linking the sites in the... Read Full Story » -
Is This What You Are Looking For Regarding: The Right Way to Use PLR Content for Success If you... Read Full Story »
