Making the Sale: Why Should a Customer Buy from You?
This is actually quite a crucial question in sales.
For instance, there is almost no one in the world who sells something that no one else in the world sells. Therefore, when you are selling, you always have competition. So, why buy from you instead of your competition?
The answer is that there is no real reason why someone should buy from you instead of the competition, so you need to provide a reason.
Some of the reasons that people may want to buy from you are:
- They like you better.
- You make them laugh.
- You touch their heart.
- They feel a connection with you.
- You fulfill the needs that they have.
As you may notice, these are all emotional reasons. Online, where it is harder to connect with people, being easy to find is another reason. This comes back to search engines, which I have talked about in previous posts.
The point in this discussion is that it is up to you, the seller, to provide the reasons that people will want to buy from you, and not your competition.
Making the Sale: Why Should a Customer Buy from You? originally appeared on Writing Online on November 25, 2011.
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