Marketing and Advertising: Why Do I Need To?
And while that is what many writers wish would happen, it is not reality. Because people’s lives are so full, and there is so much competition for their attention, even if they are primed to read your work, they may not know it even exists or how to find it.
This is why we must market and advertise our own work. Even famous authors, who have a very large following let their readers know when their next book is out. So how can we, who are just establishing our audiences, not do the same.
This article is just the beginning of a new series of posts related to marketing and advertising your own work. In each post, we will go into the whys and hows of going about spreading the word about your writing. And we will determine which methods will work best for you.
There are a lot of overlaps between marketing, advertising and promoting. All three are ways to spread the word about your writing, to invite people to read more, and to encourage people to follow you. As you build an audience, you can refine your methods of promotion, by determining which methods your audience responds to the most.
Some of your marketing will be chosen by your budget. Most authors start out with free marketing tools, and move on to paid tools later. There is a lot that you can do for free as long as you are willing to put in some sweat equity to get your campaign off the ground, but at some point, you will have to shell out some money in order to get past a certain point. There is only so much that one person can do. After that, you need to hire people to help you.
Feel free to ask for posts on specific topics, and for examples if you have questions. Let’s get some discussions started, so that all of us can have a very prosperous year.
Marketing and Advertising: Why Do I Need To? originally appeared on Writing Online on January 27, 2012.
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