Diversifying My Writing Platforms
Last year’s Panda changes on Google just drove that nail home a little more, when my Hubpages income was vastly affected, and continued to be throughout the year, as Hubpages made changes. While it may be true that a writing platform has not been adversely affected recently, the potential for that to happen again is always there.
Group writing platforms have the huge advantage on search engines because their overall platform usually performs higher than individual sites, however a knowledgeable person can also get their own site to rank well on search engines. I happen to like writing on large writing platforms when I just want to create fast simple pages to express an idea, write about a topic, or promote a product. Creating these types of pages is fun for me, and I find it much easier than blogging or creating an entire site.
As a business person, and an entrepreneur, I find it quite difficult when I am not in complete control of my work, so to ease my mind, and balance the issue of control and risk, I have found it best to diversify my writing platforms as much as I feel comfortable with.
I cut my baby teeth in online writing on Squidoo, which I still find profitable, and beneficial to write pages. My next venture was on Hubpages where I did very well for about 2 years, then not at all well since February 2011. As a matter of fact, I have done so poorly there since last February, that I am not writing there any more. Last year, I was thrilled with the introduction of Wizzley, a new site created by friends and colleagues after Panda, and Wizzley has shown itself to be a high quality, and profitable site almost from the getgo. Wizzley is actually set up so that the individual affiliates pay the writer directly which is my preferred set up. I will definitely be spending a lot of time on Wizzley this year. And now, a new site has opened up for writers called Zujava, which is much more similar to Squidoo, at least for now, and is also being run by a friend and colleague.
Each of these sites has their benefits, risks, and payoffs. Personally, I do not recommend Hubpages at this time. However, if you are looking for ways to expand and diversify, Squidoo, Wizzley, and Zujava are all places to consider. Zujava has yet to prove themselves, but if the site develops like I believe it will, it will be good to know that there is more than just one place to write and earn for all of us.
I also recommend that people develop their own websites and blogs to write on to diversify even more, and learn more of how these sites work. Most writers find one or two sites that work better for them than others, and focus more attention on them.
Find a way to diversify your writing platforms, and/or diversify your earning strategies. Do not become the person who is caught by surprise by your main financial income base failing without warning.
Diversifying My Writing Platforms originally appeared on Writing Online on January 24, 2012.
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