Living in our own technology bubble

I nearly lost my blog last night (DB backup issues), but didn’t, thanks to the diligence of my web host. Still, during the 3 hours of sheer panic, many thoughts went through my mind. Would anyone miss it, other than me? Would i start all over again, or just give up?

Very quickly, i wondered if it was all worth it. I mean, how many people was i really affecting? Afterall, i’m not the most famous blogger in the world, so the answer is “less than the famous bloggers of this world”… but even for those famous bloggers… don’t they sometimes think that they’re just talking to thin air?

So then i thought… here we are, in this little bubble of technology… blogs, twitter, social media, etc… but who really cares other than those who know about it? For every 10 twitterers, there are a million that have never even heard the word, let alone understanding it’s power. Does that make them less of a customer or an audience? Should we ignore them?

Too often, when i request feedback on a particular trend or idea, i find that all i get is the feedback of the last person we spoke to. I hear “the trend is to start using this technology”, but actually, it’s not… it’s just that we spoke to 5 people in our own bubble and they all said the same. But what about the rest of the world out there? We seem to forget what “gathering market feedback” really means.

So imagine my relief when i found out that one of those famous bloggers was talking about exactly that, hours later. Read “Get out of your own way” from Mitch Joel. Then come back and tell me, do you agree? Are we just that conceipted that we think that everyone does it the way we do it?