At the launch of LoveCleanLondon: Andrew Richmond (GLA), William Payne (Veolia) Nigel Tyrell (LB Lewisham) Boris Johnson (London Mayor)

London Mayor, Boris Johnson published his London Waste Strategy today. We are very proud that the Mayor has adopted LoveCleanLondon (with it’s LoveLewisham roots!);

“ Proposal 6.1 The Mayor will encourage all London boroughs to adopt Love Clean London, a mobile and online
reporting and recording system for graffiti, fly-tipping and other quality of
life issues. The Mayor wants Londoners to be informed and empowered when it comes to quality of life
and the quality of the local environment. He is keen for Londoners to have more information on
their environment and to improve the processes for reporting environmental crime. To that
end, in February 2011, the Mayor launched a London specific mobile and online reporting and
recording tool called Love Clean London. Love Clean London is based on the London
Borough of Lewisham’s Love Clean Streets programme. It allows Londoners and council
workers to photograph and upload images such as a fly tip or graffiti, either via a smart phone
application, a mobile phone SMS or directly on to the website. In Love Clean London, the
reports will be sent to a central portal to be directed to the appropriate London borough
for recording and action. The public can then request an update as to when the issue has been
resolved. The tool also enables the public to upload images of areas or incidents they have
cleared or cleaned themselves, promoting social responsibility and community spirit.
Love Clean London enables local authorities to target their workload more effectively with
the public becoming their eyes on the ground. Further savings can be realised by integrating
the tool into back office services and by reducing the number of reports made in more costly ways,
such as by telephone. The Mayor has written to all London borough leaders to encourage them to support him in the London-wide rollout of this reporting system.”