Audience Development at the BSO

As with all classical music and high-art performance events these days, getting a newer and younger audience into the hall is an ongoing battle. So the Boston Symphony Orchestra has come up with an innovative solution: pay-your-age tickets. Under this scheme, there are a limited number of tickets available that you can purchase for a price that is equivalent to your age. A nice idea! What else can arts organization do in order to drum up audiences?