Brain McCann

Wikizines are interactive magazines that anyone can create or edit - and this one is about Brain McCann. Here you can find fresh voices and respond in real time. Some members write articles about recent news and trends related to the wikizine's topic, others recount relevant personal stories or share their favorite pictures and video clips. Got an interesting idea or story to share with other members of this wikizine? Well, then put on your journalist's cap and add your own article!Read Full Story

Above the Line ( ATL) and Below The Line ( BTL) are the two most commonly used terms in marketing. Both these refer to the nature of promotional activities done by companies.The simple and most common definition for Above the Line promotions is that ATL refers to all promotional activities done by companies through mass media. In common parlance Advertising is the major ATL activity and all other form of promotions except direct marketing falls below the line.There is another jargon Through...Read Full Story