Brand Advertising

Marketing challenge 101 - how to build a powerful and positive brand. Brand building is one of the most important aspects and challenges for a marketing department.

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Garrett Popcorn The Brand That is Chicago

Written by

dashal on

From: www.dashal.com

Garrett Popcorn is opening its 9th store in Chicago tomorrow at 625 Michigan Avenue. Starting as a small popcorn store on 10 West Madison Street in 1949, Garrett Popcorn has since built 8 stores in Chicago, making them a city landmark. Ask anyone who is from Chicago and they will tell you they love Garrett Popcorn (believe me I have). So in a troubling economy with an unemployment rate near 10%, how does Garrett Popcorn increase its sales and open its 9th store in Chicago? One word, branding! While spending 60 years keeping their focus on their product and their love of Chicago. Garrett ... Read Full Story

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Did They Forget Why?

Written by

nmh on

From: www.newmediahire.com

Why would anyone want to do business with you and your company? You can speak to this issue from your perspective or you can stop and ask the market why they might engage. Your perspective doesn't really matter but the markets perspective is your business reality. Many businesses make the mistake of believing their own rhetoric. They think they have the best products or services and tout them in slick marketing messages. Used to "pushing" out their propaganda they become self consumed in how wonderful they think they really are. When they hear negative comments from the marketplace they simply deny them or ignore ... Read Full Story

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Bad Boy Brands – fatal attraction?

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nycagrow on

From: nycagrow.wordpress.com

By Michael Mark, Creative Director/CEO @ NYCA Frigging Manny Ramirez got me thinking. Well, actually it’s the people who are buying his jersey now, since he’s been suspended from baseball for steroids, who’ve got me scratching my head. Why would they want to wear his shirt, his name, his dreadlocks, now? If they want to align with a profe ssional ball player with equally impressive stats, they can choose others. I guess they like being associated with a bad boy. And that got me thinking about bad boy brands. Do they sell? Can they sustain a relationship or are they stunt workers? The Gap ... Read Full Story

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Increasing Brand & Search Engine Visibility through Online Press Releases

Written by

nmh on

From: www.newmediahire.com

Increase search engine and brand visibility through online Press Releases Search engine visibility of a brand is an integral part of an Online Marketing strategy. An Online Press Release (PR) is a great way to increase your brand visibility in Search Engines. Generally, a Press Release (PR) is used to spread news about your service, product, product features, events, alliance or acquisition. There are two phases to get the maximum exposure in search results from a Press Release (PR): 1. Writing Online Press Releases 2. Promoting Online Press Releases Writing Online Press Releases Ensure that your PR is optimized for search engines. Include the ... Read Full Story

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The Art of Production

Written by

nycagrow on

From: nycagrow.wordpress.com

By Lynne Roswall, VP and Director of Production @ NYCA Producers are a unique bunch. We are, by nature, PROblemsolvers, PROactive and we PROmote the importance of executing work efficiently for our clients. Producers who grew up in advertising are most likely focused within an isolated medium; Print Producer, Broadcast Producer, Online Producer. Yesterday, that worked well because the world of advertising was also categorized into specific mediums and we found ourselves categorizing our agency’s work, “that’s a TV spot, that’s a sales video, that’s a billboard, that’s a microsite.” Today, the world is not as clean. A TV spot could be edited from ... Read Full Story

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