Brand Advertising

Brand Advertising

Marketing challenge 101 - how to build a powerful and positive brand. Brand building is one of the most important aspects and challenges for a marketing department.

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Garrett Popcorn The Brand That is Chicago

Written by dashal on
Garrett Popcorn is opening its 9th store in Chicago tomorrow at 625 Michigan Avenue. Starting as a small popcorn store on 10 West Madison Street in 1949, Garrett Popcorn has since built 8 stores in Chicago, making them a city landmark. Ask anyone who is from Chicago and they will tell you they love Garrett Popcorn (believe me I have). So in a troubling economy with an unemployment rate near 10%, how does Garrett Popcorn increase its sales and open its 9th store in Chicago? One word, branding! While spending 60 years keeping their focus on their product and their love of Chicago. Garrett ... Read Full Story

Survive as a Free Agent

Written by nmh on
When the 2009-2010 NBA season ends, super star LeBron James will be a free agent. King James, as he is affectionately called, has been a member of the Cleveland Caveliers since he jumbed from high school to the pros six years ago. He has brought a lot of excitement to the city of Cleveland, including leading the Cavs to the Eastern Conference Finals last year against the Orlando Magic. Fans of the NBA are curious what will happen when LeBron becomes a free agent. His agent will have the opportunity to shop him around to other teams and given his performance, I can't imagine ... Read Full Story

Bad Boy Brands – fatal attraction?

Written by nycagrow on
By Michael Mark, Creative Director/CEO @ NYCA Frigging Manny Ramirez got me thinking. Well, actually it’s the people who are buying his jersey now, since he’s been suspended from baseball for steroids, who’ve got me scratching my head. Why would they want to wear his shirt, his name, his dreadlocks, now? If they want to align with a profe ssional ball player with equally impressive stats, they can choose others. I guess they like being associated with a bad boy. And that got me thinking about bad boy brands. Do they sell? Can they sustain a relationship or are they stunt workers? The Gap ... Read Full Story

Branding and Outliers

Written by CapeCodBranding on
Background Just recently I had read the book Outliers: The Story of Success by Malcolm Gladwell which occupies the top spot for hardcover non-fiction on the New York Times Best Sellers List . Reading this book prompted me to think about branding and outliers. Today’s blog will focus on the key points I found form this book and how they relate to your brand. What Are Outliers? In layman’s terms an outlier is a scientific term that describes something that is outside of a normal group and different from the majority. In this book the author speaks of the factors that make certain people ... Read Full Story

Did They Forget Why?

Written by nmh on
Why would anyone want to do business with you and your company? You can speak to this issue from your perspective or you can stop and ask the market why they might engage. Your perspective doesn't really matter but the markets perspective is your business reality. Many businesses make the mistake of believing their own rhetoric. They think they have the best products or services and tout them in slick marketing messages. Used to "pushing" out their propaganda they become self consumed in how wonderful they think they really are. When they hear negative comments from the marketplace they simply deny them or ignore ... Read Full Story
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High-level Conference on "Brand-building
SkySportsHigh-level Conference on "Brand-building - Opening up the Ten Trillion ...7thSpace Interactive (press release)... will jointly organise a high-level conference entitled "Brand-building - Opening up the Ten Trillion Mainland Domestic Market" on December 3 (Thursday). ...Forum to highlight brand-building strategiesNews.gov.hkall 886 news articles »  
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Conde Nast releases 'virtual magazine' iphone app
New York Daily NewsConde Nast releases 'virtual magazine' iphone appNew York Daily News... that deepen relationships with our audience, and feel this one has great circulation, advertising, and brand-building opportunities,” says Mr. Townsend. ...and more »  
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Starwood Hotels to Move Headquarters to Connecticut
AZoBuildStarwood Hotels to Move Headquarters to ConnecticutBloomberg... but we will also have the opportunity to design office space that reflects Starwood's leadership in global hospitality, design and brand-building, ...Starwood Hotels to move headquarters to ConnecticutReutersStarwood Hotels To Move Global Headquarters To StamfordHartford Courantall 187 news articles »  
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Digital agencies should be a part of brand building process from the start...
Digital agencies should be a part of brand building process from the start ...exchange4media.comThe Seventh Digital Marketing Roundtable organised by IAMAI and ebay India was held on November 18, 2009 in Mumbai. The roundtable discussed 'Common ...  
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New M&S chief to spearhead international growth
Talking RetailNew M&S chief to spearhead international growthTalking RetailAs well as turning around the fortunes of Morrisons, Rose drew attention to the international brand building experience Bolland gained in almost 30 years at ...and more »  
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Design Thinking Integrating Innovation, Customer Experience, and Brand Value...
Design Thinking Integrating Innovation, Customer Experience, and Brand ValueDexignerThis anthology is organized into three sections that focus on the use of design for innovation and brand-building, the emerging role of service design, ...  
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Obama Gets 11-Dimensional Chess Win; Epic Fail for Media, GOP
Obama Gets 11-Dimensional Chess Win; Epic Fail for Media, GOPHuffington Post (blog)Obama couldn't ask for a better brand-building outcome. It didn't have to be this way. Had the Republican Party not insisted on lock-step opposition to ...  
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