Brand Advertising
Marketing challenge 101 - how to build a powerful and positive brand. Brand building is one of the most important aspects and challenges for a marketing department.
iPhone the Sequel
This week saw the release of Apple's new third-generation iPhone. The oddity in this news, though, is that the feature-rich, improved device is priced at about half its year-old predecessor. There are two reasons this is possible, and both point to serious mismanagement of the brand. Could this be the end of Apple's supreme reign in consumer electronics?
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