Brand Advertising
Marketing challenge 101 - how to build a powerful and positive brand. Brand building is one of the most important aspects and challenges for a marketing department.
iPhone the Sequel
This week saw the release of Apple's new third-generation iPhone. The oddity in this news, though, is that the feature-rich, improved device is priced at about half its year-old predecessor. There are two reasons this is possible, and both point to serious mismanagement of the brand. Could this be the end of Apple's supreme reign in consumer electronics?
Related Articles
Comments
Be the first to leave a comment!
About the Author
People in Pictures
Top Business Articles
 |
Bernanke sees no repeat of `70s-style inflation
Well, he didn't see the housing bubble or subprime credit crunch either...
|
 |
Smart ways to buy a PDA
You should not confuse your career with your life.
|
 |
Flavio Briatore Hooks Up With Yet Another Supermodel
Flavio is one lucky Italian businessman. This time he's ringing wedding bells.
|
Popular Business Zines
